Business Data Analyst - New Division

Overview

Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Business Data Analyst you will be responsible for supporting the achievement of the company’s business goals by providing analysis and insights through the development and use of various productivity tools.

Department: Business Analytics

Reports To: Senior Director of Business Analytics

Responsibilities

• Understand National and Provincial strategies and objectives
• Provide fact-based, analytic support to the Senior Director of Business Analytics and to the sales teams as needed
• Facilitate the production of actionable channel and brand information
• Delivery on monthly performance analysis identifying specific regions/brand/channel issues opportunities to be actioned
• Produce pre and post analysis on trade promotions with recommendations to trade development
• Delivery of actionable market intelligence to trade development team.
• Assist in developing key initiative metrics and target accounts
• Provide channel performance assessment and appropriate tracking documents for key initiatives as required.
• Prepare market update for key accounts, quarterly
• Lead special projects as needed
• Manage and maintain Customer SAP database for Spear and Mobility tools
• Prepare weekly and monthly reports for the Consignment Wines division
• Assist with the development of monthly and quarterly sales meeting content as needed

Qualifications

• Bachelor’s Degree in business or finance
• 2 years’ experience in sales or marketing in CPG company or Beverage Alcohol company
• Proficiency in MS Office with advance Excels skills in Pivot Tables, Vlookups, Sumifs, Countifs required.
• Sound knowledge of business planning and/or market research processes.
• Knowledge of brand activation best practices
• Strong analytical and business planning skills
• Good Multi-tasking and organizational skills
• Good communication and presentation skills
• Basic trade development knowledge (supplier, sales, customer, brand)
• Develop complete understanding of the sales tools including SAP, Spear, TIPS, LCBO Microstrategy, LCBO Elite system, etc.
• Nielsen experience as asset
• Beverage alcohol experience an asset