Senior Data Analyst (CRM)
Kuala Lumpur, Malaysia
About Publicis Groupe
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
What you’ll do:
As a Senior Analyst,you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.
Day-to-day, your role includes:
•Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
•Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
•Reporting and analysis of CRM customer and campaign data, focusing on insights that drive acquisition, retention and activation
•Performingcustomer segmentation and modeling to identify customer behavior trends and insights
•Communicating with clients regularly on scheduled deliverables and ad-hoc requests
•Collaborating with internal teams and external partners to drive success for client’s business goals
We’re looking for strong, impactful work experience, which typically includes:
•3-5 years of experience in analytics or strategy
•A four-year college degree
•Passion for digital marketing and emerging trends in the digital landscape
•Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
•Experience communicating with internal and external stakeholders at a variety of levels
•Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
•Comfortable in a fast-paced and deadline-driven environment
* Salary range is an estimate based on our salary survey 💰
Perks/benefits: Career development
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