Senior Data Analyst (CRM)
Kuala Lumpur, Malaysia
Applications have closed
Publicis Groupe
Company Description
About Publicis Groupe
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
Job Description
What you’ll do:
As a Senior Analyst,you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.
Day-to-day, your role includes:
•Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
•Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
•Reporting and analysis of CRM customer and campaign data, focusing on insights that drive acquisition, retention and activation
•Performingcustomer segmentation and modeling to identify customer behavior trends and insights
•Communicating with clients regularly on scheduled deliverables and ad-hoc requests
•Collaborating with internal teams and external partners to drive success for client’s business goals
Qualifications
We’re looking for strong, impactful work experience, which typically includes:
•3-5 years of experience in analytics or strategy
•A four-year college degree
•Passion for digital marketing and emerging trends in the digital landscape
•Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
•Experience communicating with internal and external stakeholders at a variety of levels
•Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
•Comfortable in a fast-paced and deadline-driven environment
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Architecture Classification Consulting Data analysis Excel Research SQL Statistics Tableau Testing Unsupervised Learning
Perks/benefits: Career development
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Lead Data Analyst jobs
- Open MLOps Engineer jobs
- Open Data Science Manager jobs
- Open Senior Business Intelligence Analyst jobs
- Open Data Manager jobs
- Open Data Engineer II jobs
- Open Power BI Developer jobs
- Open Principal Data Engineer jobs
- Open Sr Data Engineer jobs
- Open Business Intelligence Developer jobs
- Open Data Analytics Engineer jobs
- Open Junior Data Scientist jobs
- Open Data Scientist II jobs
- Open Product Data Analyst jobs
- Open Senior Data Architect jobs
- Open Sr. Data Scientist jobs
- Open Business Data Analyst jobs
- Open Big Data Engineer jobs
- Open Data Analyst Intern jobs
- Open Manager, Data Engineering jobs
- Open Azure Data Engineer jobs
- Open Data Product Manager jobs
- Open Data Quality Analyst jobs
- Open Junior Data Engineer jobs
- Open Principal Data Scientist jobs
- Open Data quality-related jobs
- Open GCP-related jobs
- Open Business Intelligence-related jobs
- Open ML models-related jobs
- Open Java-related jobs
- Open Data management-related jobs
- Open Privacy-related jobs
- Open Data visualization-related jobs
- Open Finance-related jobs
- Open Deep Learning-related jobs
- Open APIs-related jobs
- Open PhD-related jobs
- Open PyTorch-related jobs
- Open TensorFlow-related jobs
- Open Consulting-related jobs
- Open NLP-related jobs
- Open Snowflake-related jobs
- Open CI/CD-related jobs
- Open Kubernetes-related jobs
- Open LLMs-related jobs
- Open Generative AI-related jobs
- Open Data governance-related jobs
- Open Hadoop-related jobs
- Open Airflow-related jobs
- Open Databricks-related jobs