Data Analyst

Company Description

WHO ARE WE?

At Publicis Groupe Belgium we are people obsessed. That’s our raison d’être: to make brands relevant and interesting to people, in order to touch them and influence their behaviour, to grow the business of the brands we work for. You could say we move people to move business. The nature of the solutions we offer is also driven by the fact that we are people obsessed. More than 200 diverse bright experts are organised in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production), and are the drivers of our collective creativity. When it comes to the talents working for us, we’re off course also peopled obsessed. Ow, yeah, that’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Égalité and Fraternité.

Job Description

In this function, you work within the fun-loving and diverse Strategy & Data team of Publicis Groupe. You will be showcasing your (lack of) music taste in multiple Spotify-playlists with your colleagues and support them with your knowledge and skill in data analysis, analytics and development.

YOUR KEY RESPONSIBILITIES

You’ll be responsible for developing tailored data analysis products and services that achieve our clients' marketing objectives. To make this happen, you will work closely with internal teams and external partners to transform opportunities in data products that help our clients’ brands grow.

What follows is our wish-list, not our checklist. We won’t be looking for ticking all the boxes, that’s why this isn’t a real list either. It’s here to give you an accurate feeling of what being a Data Analyst entails if you ask us.

In other words:

• You will conduct research and analysis on a large set of data sources to answer our clients’ marketing and advertising challenges.
• You are contributing to projects for both existing clients (e.g. performance measurement, A/B testing audience segmentation, …) and new business pitches.
• Employing sophisticated analytics programs, machine learning and statistical methods is key, and you are fluent in Excel and languages like Phyton, R or alike.
• Familiarity with data visualization platforms like PowerBi is considered an advantage.
• You have decent notions of predictive and prescriptive analytics and econometric modelling in function of the further development of e.g. our Marketing Mix Modelling-capabilities.
• You collaborate in the development of bespoke analytics tools for internal usage or clients, in close collaboration with the colleagues in Strategy & Data, planning and more.

Qualifications

WHO ARE YOU?

This is what matters most to us. We can teach you our methods, processes, and frameworks, but you can teach us to make them work. As a Data Analyst, it is your courage, thinking and how you connect with others that makes the real difference. The role is always adapted to the personality, never the other way around.

• You are curious, honest, brave, generous and take ownership. You are ready to help us realize the impossible, while having some fun in the process.
• You have a critical mindset, because you are committed, and want to put it to use to shape progress for brands, people and society.
• You’re passionate about data-informed decisions, technology and marketing, with a desire to stay current on industry trends and best practices.
• You have experience in data analysis, preferably with a focus on predictive and prescriptive analytics. Understanding of media and the advertising ecosystem is a plus.
• You have a knowledge of languages like Phyton, R and a like.
• You have excellent communication, presentation, and interpersonal skills.
• You can work independently and manage multiple priorities in a fast-paced environment.
• You are fluent in English and Dutch and/or French.

Additional Information

WHEN JOINING US, THIS IS WHAT YOU CAN EXPECT

• A key position in a resourceful and people obsessed organization.  
• Ambitious clients in the middle of their business transformation.  
• A competitive salary and benefits program.  
• An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of colour, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age, …  

• Experience a truly ‘great place to work’ at the breathtaking, carbon-neutral Gare Maritime in Tour & Taxis. From showers for post-workout refreshment to a food hall for when hunger strikes, our facilities have got you covered. And with the Tour & Taxis Park just steps away, you can enjoy a lunch run or yoga session in the great green urban outdoors.

Have you become enthusiastic after reading? Let’s talk!