Data Analyst (3911)
Bogotá, Colombia
Applications have closed
Publicis Groupe
Company Description
At Publicis Groupe, we are looking for a Data Analyst fluent in English fluent in English to join our Data Analytics Hub at Publicis Global Delivery, our talent powerhouse, the global interconnected network that provide offshore & nearshore solutions for our partners - sister companies´ business worldwide. 🌍
We are a never sleeps machine of creation that continuously grows and mutates to become a more efficient and collaborative system. A cross-media transformation agent, based in Argentina, Colombia, Costa Rica and Mexico, that provides centralized expertise of all Publicis Global Services' capabilities to enable consistent and standardized delivery across Media, Production, Commerce, Content, Data & Technology.
Job Description
What you’ll do:
While every engagement is unique, typical engagements require execution against the following tasks and deliverables:
- Manage Data Visualization tool for client reporting (Through Datorama)
- Work closely with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns
- Develop a strong working knowledge of client’s data sources and maintain regular quality control checks of data for accurate reporting
- Track results and provide data interpretation using a variety of digital analytics tools and partners
- Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
- Contribute to competitive analyses and best practice audits
- Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
- Develop and maintain functional expertise in one or more of the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements
Day-to-day, your role includes:
Role will be centered on developing dashboards through Datorama, KPIs definition, insights generation and making presentations with recommendations to drive business optimizations. Role is both technical (due to dashboards development) and analytical/strategical (due to the need of insights and strategies generation)
We’re looking for strong, impactful work experience, which typically includes:
Non Negotiable Skills:
- Analyst with 1-2 years of relevant Data Analytics experience
- Excel and PowerPoint (Advanced)
- Experience in dashboards development through Data Studio (The tool used in the project is Datorama) Since a majority of BI tools are similar in usage and scale, it would suffice if a candidate is proficient on other tools like Data Studio. We can always allocate time to train candidates specifically on the Datorama platform.
- Experience in KPIs definition and knowledge about digital metrics
- Digital Media/Marketing background
Additional Information
All your information will be kept confidential according to EEO guidelines.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Data Analytics Data Studio Data visualization Excel KPIs Research
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