Senior Technical Data Analyst-Marketing

Job Description

The Display Marketing team owns full-funnel marketing (Prospecting and Retargeting) for Wayfair US and Canada, and we partner with various display platforms such as Google Ads, Yahoo, and LiveIntent to fuel growth for the business. On the Prospecting front, we are responsible for driving growth by introducing new customers to our email marketing program and giving them a positive on-boarding experience so that they eventually become part of our loyal customer base. On the Retargeting front, we are directly accountable for maximizing revenue, engagement, and lifetime value for our existing customers. We drive the ultimate growth and revenue strategy for the business by partnering with Data Science, Ad Tech, Product, and other teams to build innovative platforms and systems to provide our customers with a smarter, unforgettable, personalized, and world-class experience.

What You'll Do

• Collaborate with a team and set of cross-functional partners that are global, caring, smart, driven, and nimble to formulate, prioritize, and execute against major strategic initiatives to deliver channel growth.
• Manage the multi-million dollar Display Marketing channel for Wayfair Canada across multiple digital display advertising platforms to win the point of sale and maximize lifetime value by owning strategy, execution, and performance.
• Serve as an expert on combined Retargeting and Prospecting performance and strategy for Wayfair Canada, charting a course on how customer acquisition and retention can work in tandem.
• Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives.
• Build strategic partnerships with external advertising vendors/platforms and explore opportunities to expand our program to new vendors.
• Leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.
• Collaborate with Ad Tech, Data Science, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight (e.g., internal ad serving platforms, new webpages, measurement stack).

What You'll Need 

• 2+ years of experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis.
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
• Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets.
• Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.