Data Analyst - Growth
Lagos, Lagos, Nigeria
Kuda Technologies Ltd
Kuda, the money app for Africans licensed by the CBN. Zero maintenance fees, free transfers, automatic savings & investments. Join Kuda today!Summary
Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet.
We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.
We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices.
We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.
Role overview
Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish valuable insights and ensure we make data-driven decisions around acquisition efforts, as well as product and channel experiments. Our Data Analysts help solve complex problems and ensure we only focus on the highest ROI growth tactics.
Responsibilities
- Support our cross-functional team with end-to-end analyses on key growth initiatives.
- Understand our business drivers and KPIs in order to provide actionable insights and data-driven recommendations.
- Use data (across ad partners, CRM platforms and internal data sources) to understand our customers better as well as identify opportunities to improve acquisition, engagement, retention, referral and revenue.
- Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results.
- Build and maintain growth-owned data models.
- Support integration and completeness between our growth analytics stack and the central data ecosystem.
- Develop, own and champion how we leverage data from our growth analytics stack.
- Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets.
- Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis.
- Support all A/B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.
- Support the team to navigate the evolving privacy changes.
Requirements
- 3+ years of working experience as a growth or digital marketing data analyst.
- Strong understanding of mobile app technologies (CDP, Attribution, CRM)
- Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
- Have development experience with Business Intelligence tools like Looker
- High proficiency in SQL, experience with data modelling.
Nice to have
- Experience in the Fintech or Gaming industry
- Knowledge of African markets
- Strong understanding of SKAdNetwork
- Experience with media mix modelling
- Bachelor's degree in CS, Statistics, Business, Economics, Engineering or related field
Benefits
Why join Kuda?
At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
- Pension
- Competitive annual leave plus bank holidays
- Group life insurance
- Health insurance
- L&D training
- We are advocates of work-life balance and offer a 3-day-per-week remote working option
Kuda is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.
We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: A/B testing Business Intelligence Economics Engineering Finance FinTech KPIs Looker Privacy SQL Statistics Testing
Perks/benefits: Health care Insurance Startup environment
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Data Science Manager jobs
- Open MLOps Engineer jobs
- Open Lead Data Analyst jobs
- Open Senior Business Intelligence Analyst jobs
- Open Data Manager jobs
- Open Data Engineer II jobs
- Open Principal Data Engineer jobs
- Open Power BI Developer jobs
- Open Sr Data Engineer jobs
- Open Business Intelligence Developer jobs
- Open Junior Data Scientist jobs
- Open Data Analytics Engineer jobs
- Open Product Data Analyst jobs
- Open Data Scientist II jobs
- Open Business Data Analyst jobs
- Open Senior Data Architect jobs
- Open Sr. Data Scientist jobs
- Open Data Analyst Intern jobs
- Open Big Data Engineer jobs
- Open Manager, Data Engineering jobs
- Open Data Quality Analyst jobs
- Open Data Product Manager jobs
- Open Junior Data Engineer jobs
- Open Principal Data Scientist jobs
- Open Azure Data Engineer jobs
- Open GCP-related jobs
- Open Data quality-related jobs
- Open Business Intelligence-related jobs
- Open Java-related jobs
- Open ML models-related jobs
- Open Data management-related jobs
- Open Privacy-related jobs
- Open Data visualization-related jobs
- Open Finance-related jobs
- Open Deep Learning-related jobs
- Open PhD-related jobs
- Open APIs-related jobs
- Open TensorFlow-related jobs
- Open PyTorch-related jobs
- Open NLP-related jobs
- Open Consulting-related jobs
- Open Snowflake-related jobs
- Open CI/CD-related jobs
- Open LLMs-related jobs
- Open Kubernetes-related jobs
- Open Generative AI-related jobs
- Open Data governance-related jobs
- Open Hadoop-related jobs
- Open Airflow-related jobs
- Open Docker-related jobs