Director of Marketing Analytics, Business Intelligence, & Decision Science

Elastic is growing quickly and the organization is evolving to support more complexity in offerings and go to market motions. In order to achieve results, we use a wide variety of programs that impact different areas of the sales funnel (from branding to pipeline acceleration). A heavy emphasis will be placed on curating existing Elastic Stack users into an engagement for opportunities. 

Elastic is looking for a Director of Marketing Analytics, Business Intelligence, & Decision Science to be the strategic owner for all Marketing related data and insight and leading a team that provides strategy, design, implementation, operations, and support for the Marketing function. This position will report into the Marketing Automation & Decision Science leader.  This individual will manage a team of analysts and data engineers, and will also be expected to ‘roll-up their sleeves’ and dive into results where needed for senior stakeholders

This is a role intended for someone who is analytically minded, has a deep understanding of marketing optimization, and can work cross-functionally to develop new solutions. 

Key Responsibilities Include:

• Responsible for leading, coaching and developing a high-performing team of professionals to provide Marketing best practice analytics and consulting 
• Act as a change agent, set the vision and plan for the future of Marketing Analytics, Business Intelligence, and Decision Science. Operationalize and execute on plan with excellence.
• Provide guidance to Executive management and functional leaders on KPI's, metrics, and business decisions including accurate analysis of user and business data
• Develop, track, and enforce consistent data definitions and assumptions across KPI metrics and reporting
• Advise in the usage, interpretation, and automation of data to various business partners including but not limited to recommended tools and software
• Develop and implement strategies to support ongoing data management needs, such as governance, technology shifts, and regulatory compliance changes
• Foster strong and collaborative relationships with cross-functional partners in product, engineering, operations, finance, cloud, and marketing to help develop data-informed business strategies and roadmaps
• Implement a measurement and tracking system that enables departmental performance benchmarking against best practices
• Partner with finance team in developing budgets, forecasts, and ad hoc analyses that are informed by data-driven insights and operating metrics
• Develop KPI dashboards for Exec Management use
• Hire, train, and lead a small team of analyst and data engineers and ensure that team meets the reporting and analytical needs of the business users

Basic Qualification:

• 10+ years leading a global data organization driving advanced analytics
• BA or BS degree required
• Track record of successfully driving change and delivering results in ambiguous environments and working in a high performing matrix organization
• Strong critical thinking skills with ability to frame business issues and apply data analysis to support real-time decision-making
• Business leader with strong business acumen who has translational capabilities between data analytics and business questions
• Experience with Multi Touch Attribution is required for success in this role, in addition to experience in channel marketing analytics. 
• Proven ability to work in a fast-paced, global environment with multiple priorities that require strong project management and decision-making capabilities
• Demonstrated/inspiring leading large-scale change and strategy transformations
• Resourceful and creative must bring fresh insights to a dynamic business environment
• Demonstration of a test and learn framework that was embedded as part of multi-channel execution to inform continuous improvement, learning and business decisions
• Ability to establish mutually productive and positive relationships with internal and external groups
• Experience building and motivating high-performing teams
• Excellent executive presence, communication, and presentation skills
• Excellent analytical, troubleshooting & strong interpersonal skills
• Restless and optimistic; Driven by purpose, fueled by collaborative environments

Preferred:

• Graduate degree in business 
• High tech and SaaS experience is an advantage.
• Advanced degree (e.g. MBA or MA) preferred. Degree concentration in Marketing Research, Marketing or Social Sciences. Advanced statistical knowledge is a plus