Data Analytics Lead (TA-3848)

Company Description

At Publicis Groupe, we are looking for a Digital Analytics Lead  fluent in English fluent in English to join our Data Analytics Hub at Publicis Global Delivery, our talent powerhouse, the global interconnected network that provide offshore & nearshore solutions for our partners - sister companies´ business worldwide. 🌍 

We are a never sleeps machine of creation that continuously grows and mutates to become a more efficient and collaborative system. A cross-media transformation agent, based in Argentina, Colombia, Costa Rica and Mexico, that provides centralized expertise of all Publicis Global Services' capabilities to enable consistent and standardized delivery across Media, Production, Commerce, Content, Data & Technology. 

Job Description

What you’ll do: 

Provide support within the Data Operations team for CRM communications using multiple channels.  Data Operations works with all teams within the CRM group at Razorfish to ensure successful campaigns. Responsibilities include, but is not limited to the following:

·         Gather business rules from Account and Client teams

·         Create campaign specific Business Requirements documents for CRM campaigns

·         Provide insight into data availability and data structure for email/mail campaigns

·         Ensure campaigns support email/mail variability and reporting

·         Provide Quality Assurance on data file outputs

·         Liason between Account team / Technical team

·         Manage internal project timelines

·         Ensures process documents are outlined and updated

Day-to-day, your role includes: 

The role combines a passion for finding opportunity areas in the social program supported by deep analysis and insights, all stemming from your natural curiosity and need to understand the "why" behind data. This analyst will also assist the team in analyzing content and identifying overall program success and marketing opportunities that could increase performance of the campaigns.  

Qualifications

Non Negotiable Skills:
•    Proficient in Excel/PowerPoint
•    Must possess exceptional written and verbal communication skills as this is a client-facing role. 

A plus:
•    Automotive experience in CRM a bonus, but not necessary. CRM in general would be nice.
•    Understanding of relational databases - This is a nice to have. They don’t need to be able to handle SQL, however some experience working with databases is a good to have. The reason for this is our documentation has to be written in a way that the programmers at Stellantis ICT will understand. Knowing how the databases are set up is beneficial for this documentation and conversation for troubleshooting with the ICT team. This is the day to day workings of the role. 

Trainable Skills:
•    Understanding of variable data as it pertains to outbound communications
•    Understanding of email and print communication work streams
•    Knowledge of file layouts for email and mail campaigns
•    Understanding of variable data as it pertains to outbound communications
•    Experience with sftp / encryption tools

Additional Information

All your information will be kept confidential according to EEO guidelines.