Senior Data Analyst (Marketing)

Motorway is the UK’s fastest-growing used car marketplace – our award winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of over 250 across 4 locations.

Motorway is now valued at over $1 billion and is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding. This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.

About the role:

Success in our data team is about enabling better decisions, faster. At the core of this mission sits our data platform which enables powerful, real-time analytics that empower the wider business.

We’re looking for a Senior Data Analyst to work with our Marketing team and provide guidance and analytical support to our strategy and performance.

Marketing is a critical part of our growth ambition, finding ways to impact short-term sales today and build demand for tomorrow. We're looking for someone with exceptional analytics and insight generation skills, with the ability to distil data into a simple story. You will work cross-functionally with a wide variety of partners, including brand marketing, sales, media & digital marketing, and external agencies.

At Motorway we work with cutting-edge data infrastructure such as _dbt, Google BigQuery, Google AI platform, Looker, Google Analytics, Data Studio, Jupyter Notebooks, Colab and more. You’ll also have plenty of development and training opportunities in a truly forward thinking company.

Requirements

• You’re able to support the measurement and tracking of ROI metrics (performance, media, TV, digital, OOH) and share key learnings with stakeholders
• You can provide guidance and analytical support for optimising spend allocation and improving effectiveness of marketing ROI strategy
• You can identify advanced analytic approaches and update our existing tools to support stakeholders in answering business questions focusing on consumer targeting, prediction of future performance of Marketing campaigns, evaluation of brand initiatives based on ROI, and optimal Marketing investment strategies
• You understand the performance of our marketing spend and can guide recommendations on optimization to improve sales and profitability of investments
• You can run optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling
• You’re familiar with advanced analytics models like Marketing mix models, pricing models and time-series forecasting
• You have solid grounding in SQL
• You have a ‘Never stop learning’ attitude and interest in emerging technologies
• You have a self-starter mindset and a pragmatic approach to problem solving
• You’re a natural collaborator and team player

Benefits

• A competitive salary.
• Annual learning budget with access to General Assembly courses, an Audible subscription and hundreds of books and online lessons.
• BUPA health insurance.
• Pension scheme.
• Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
• Enhanced maternity/paternity leave.
• Hybrid working (2 days week on site)
• Top spec M1 MacBook Pro and accessories.
• Regular social events.
• Cycle to work scheme.
• The chance to join a rapidly growing, revenue-generating startup and build products that will change an industry.
• The chance to work with the latest and greatest technologies, free from legacy systems and red tape.
• If you’re into cars, opportunities to work with vehicle data and learn about the automotive industry. We also have some fun, car-related activities (as well as non-car fun too!).

Equal opportunities statement

Motorway is committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Given the continued spread of COVID-19 (coronavirus), all interviews will be conducted by phone or virtual connection to protect our candidates and employees.

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