Product Marketing Data Analyst

WHO WE ARE

Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.

With 200+ teammates across three global offices — New York, Barcelona, and Yerevan — Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale.

No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond — Manychat helps businesses improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR

We are seeking an experienced and passionate Product Marketing Data Analyst who is going to be covering substantial areas of responsibility within the PRoduct Marketing domain.

The ideal candidate should have a relevant (product) marketing analytics experience, an ability to describe complex technical concepts in simple terms, and generate and test valid hypotheses. He/She will become a reliable analytics business partner for the Product Marketing domain within Manychat.

The Product Marketing Data Analyst will join the analytics team in Barcelona and will collaborate closely with the Product Marketing Director.

WHAT YOU’LL DO

There are several areas to be covered within this role within a close collaboration with Product Marketing team:

1. Lifecycle Marketing Projects:
   • Develop and maintain customer lifecycle models
   • Analyze and optimize customer journey touchpoints
   • Identify key metrics and KPIs for each lifecycle stage
   • Create segmentation strategies based on lifecycle stages and behaviors
   • Develop retention and reactivation strategies using data-driven insights
2. Email Marketing Projects:
   • Design and implement email performance tracking and reporting systems
   • Conduct in-depth analysis of email campaign metrics (open rates, click-through rates, conversion rates)
   • Optimize email send times, frequencies, and content based on data insights
   • Develop and maintain email segmentation strategies
   • Collaborate on A/B testing strategies for email campaigns
3. Product Marketing Projects:
   • Analyze product usage patterns and feature adoption rates
   • Identify opportunities for product-led growth initiatives
   • Measure and optimize onboarding processes
   • Evaluate the effectiveness of product marketing campaigns
   • Provide data-driven insights for product positioning and messaging
4. Cross-functional Responsibilities:
   • Collaborate with data engineers to ensure accurate and reliable data for lifecycle, email, and product marketing analysis
   • Work closely with marketing and product teams to translate analytical insights into actionable strategies
   • Develop and maintain dashboards and reports for key stakeholders
   • Proactively identify opportunities for improvement in marketing strategies based on data analysis
   • Collaborate with Billing & Platform team on tracking pricing, packaging and promotional initiatives through lifecycle and in-product experience
   • Work with Marketing and Product analytics to create comprehensive view on PMM activities across multiple surface

WHAT YOU’LL BRING

Must haves:

• 3+ years of proven experience in marketing analytics, with a strong focus on lifecycle marketing, email campaigns, and product marketing
• Demonstrated expertise in:
  • customer lifecycle analysis
  • marketing analytics and campaign optimization
  • product adoption and usage analysis and optimisation
  • PLG methodology
• Strong technical skills (SQL, Python, BI tools)
• Experience with marketing platforms and email marketing tools
• Ability to formulate and test hypotheses related to customer lifecycle, email performance, and product adoption
• Ability to work independently and collaboratively in a fast-paced environment
• Passion for understanding customer behavior and improving marketing effectiveness

WHAT WE OFFER

We care about your growth, well-being, and comfort

• Professional development budget for relevant conference tickets, training programs, or courses.
• Flexible benefits plan to choose the perks that fit your needs.
• Health insurance including dentistry, psychology sessions, nutrition consultations, surgery, and travel assistance.
• Hybrid work format.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.