Data Governance Associate Director

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

We are looking for an experienced Data Governance media expert, to join a multi-disciplinary team with ambitions of transforming marketing whilst working with one of the biggest clients in the world.

This is an opportunity to work with one of the world's finest global technology firms in a team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

Key Responsibilities:

Our objective is to support our client in managing, operating and scaling campaign data available to them through campaign activations across paid and owned channels.  The role focuses on the following core areas:

• Develop, engineer, document, and implement an effective data governance framework, including workflows, processes, standards, and procedures for managing and ensuring data quality and integrity throughout the lifecycle of data.
• Create and validate data mapping and business rules to meet KPI metric requirements across multiple data sources.
• Data Quality compliance by monitoring and evaluating data quality across multiple systems and sources, identifying areas for improvement, and implementing measures to enhance accuracy, availability, and reliability of data. Ability to work with global and regional teams to ensure they are compliant with taxonomy standards, data standards, and data processes.
• Lead collaborative conversations between business stakeholders and technology stakeholders in defining and implementing data management initiatives. Ability to train multiple stakeholder groups on data strategies, processes, procedures, and tools. Ability to facilitate productive conversations to help teams find solutions to data challenges.
•  Ability to take ambiguous ideas and turn them into action through impeccable communication skills. Understand and be able to communicate data risk, identify mitigation strategies, and escalate to appropriate stakeholders.
• Document, Develop, implement, and manage consistent taxonomy and naming convention throughout the lifecycle of data.
• Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality.
• Point of contact for regional clients, local and global internal media teams in case of emergency and escalation when related to data governance.
• Work with multiple stakeholders to help improve data governance processes, documentation, data quality, and maintain compliance against a defined taxonomy.
• Oversee Data Governance associates in managing taxonomy within multiple platforms.
• Contribute to the evolution of measurement framework to ensure all relevant metrics are captured correctly.
• Ensure data collection is aligned with client measurement framework and is captured accurately.
• Work closely with our dashboard development teams by providing data business rules, standards, and requirements for the development of new views when required and optimisation of existing views to increase usage and user satisfaction.

Qualifications

To be successful in this role you will need:

• Provide leadership and be a subject-matter expert on data governance standards across Media and First Party Data.
• Critical thinking to understand business challenges and help address as needed.
• Ability to prioritize tasks appropriately and multi-task as needed.
• Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting regional and global teams in their work.
• Experience with MS Excel such as pivot tables, formula functions and macros.
• Experience managing/ working with a project management tools such as Jira, SmartSheets, project plans, Microsoft Project.
• Experience with data visualization tool(s), automation, and data workflows.
• Familiarity with various digital media technologies such as ad server, Campaign Frameworks,
• Highly polished, accurate and on point - very meticulous, independent, strong critical thinker and ability to juggle multiple tasks/requests/emails.

Additional Information

If you have any  adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

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