Digital Marketing and Data Specialist

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.   Our vision:  A world where everyone is free to focus on their most purposeful work, together.   

In this role, you will be an integral part of the Digital Acquisition Team, contributing to in-depth digital media analysis, optimization of digital channels, and delivering valuable insights to enhance our marketing campaigns.

Responsibilities:

• Plan, implement, and optimize various online marketing campaigns with focus on Paid search
• Conduct regular campaign analysis, reporting, and optimization, including performance analysis, statistical evaluation, and message optimization.
• Conduct monthly forecasting by channels
• Utilize scripts and other automation tools to enhance campaign efficiency.
• Monitor and maintain keyword bids, daily and monthly budget allocations, impression share, quality scores, and other essential account metrics.
• Oversee the creation of extensive keyword lists.
• Provide strategic recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other aspects of paid search.
• Create standardized reports to track and measure digital channel performance.
• Develop visualizations to provide self-serve insights to key stakeholders.
• Generate ideas for teams to enhance campaign effectiveness.

 Required skills & experience:

•  3+ years’ experience with PPC (Google Ads, GDN, Facebook)  with Digital Analytics Experience, preferably B2B
•  Hands-on experience with web analytics tools like Google Analytics.
• Strong understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPA, ROAS, etc.
•  Analytical mindset and creative thinker to strategize and execute on A/B tests within campaigns.
• Strong Excel knowledge (at least lookups and pivot tables)
• Data Visualization Skills
• Passionate about exploring data to find insights
• Resourceful with a can-do attitude
• Very detail-oriented and organized
• Excellent written and verbal communication

Interpersonal skills

• Good communication, collaborative demeanor and ability to work in distributed, multi-functional, multinational teams with the ability to articulate a point of view.
• Fostering a fun and productive team environment

Perks of working at Wrike

• 25 days of holidays
• Cafeteria bonuses (Benefit plus) 
• Meal vouchers (220CZK/working day)
• Sick leave compensation
• Private healthcare membership (Canadian Medical)
• Pension plan
• Mobile tariffs
• Lítačka“ transportation annual coupon reimbursement
• Multisport card
• Parental leave

Your recruitment buddy will be Marketa Rezacova, IT Recruiter.

#LI-MR1

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.   Hybrid work mode
Wrike promotes a hybrid work mode for those that live near an office hub, we meet in the office 2-3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.

Our persona 

💡  Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched. 💚  Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too! 🤗  Approachable: We're friendly, easy to get along with, considerate, and helpful. 

Our culture and Values 

🤩 Customer-Focused

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

🤝 Collaborative

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

🎨 Creative

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions. 

💪 Committed

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.

  Check out our LinkedIn Life Page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.