Modelling & Data Science Executive

The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.

Job Title:

Modelling & Data Science Executive

Job Description:

Responsibilities:

• Understand business requirements and suggest appropriate marketing measurement solutions (Media Mix Modelling, Multi Touch Attribution, etc.)
• Conduct panel data analysis using fixed effects, random effects, and mixed effects models.
• Perform econometric modelling, including model evaluation, model selection, and results interpretation & presentation.
• Understand, develop, execute, and evaluate the data science modelling flow.
• Understand marketing, its objectives, and effectiveness measures such as ROI/ROAS.
• Familiarity with marketing channels, performance metrics, and conversion funnel.
• Experience with media mix modelling, ad-stock effect, saturation effect, multi-touch attribution, rule-based attribution, and media mix optimization.
• Knowledge of Bayes’ theorem, Shapley value, Markov chain, response curve, marginal ROI, halo effect, and cannibalization.
• Experience handling marketing data and performing data QA & manipulation tasks such as joins/merge, aggregation & segregation, append.
• Develops data science based solutions for clients based on marketing problems.
• Leads sales meetings and present our value proposition around how data science drive business value for customers.
• Sets team development and training objectives.
• Builds client relationships to drive value and long-term growth.
• Communicates findings and insights.

Skills:

• Proficiency in R/Python for data manipulation and modelling and visualization and SQL for data handling.
• Ability to handle & analyse marketing data and perform statistical tests.
• Experience with data visualization tools such as Tableau, PowerPoint, Excel.
• Strong storytelling skills and the ability to generate insights & recommendations.

Qualifications:

• Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or a related field.
• Proven 2-3 years of experience in a similar role.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Location:

Pune

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent