Business Intelligence Unit-HO & SUPPORT-BIU-Financials
Bengaluru, Karnataka, India
Kotak Mahindra Bank
Kotak Mahindra Bank offers high interest rate savings account, low interest rate personal loan and credit cards with attractive offers. Experience the new age Personal Banking and Net Banking with Kotak Bank.Job Description – Campaign Analytics Manager – Kotak Mahindra Bank
Team Data Analytics Qualification Graduate with relevant knowledge or MBA/PGDM (Marketing/Retail) Designation Senior Manager / Chief Manager & AVP Number of positions 1 (SM/CM) and 1 for AVP Job Role of Campaign Analytics Manager:-
A. Revenue Contribution through Analytics:
- Play a key role in meeting the business objectives through data led customer engagement across multiple-channels and touch-points
- Work closely with data analyst and data scientist team to increase opportunity base
- Innovate in building green channel for instant conversion
- Understand the business portfolio/requirement and arrive a data driven strategy
- Regular meeting with stake holders with campaign insights and data driven ideas to improve business
- Design an customer engagement strategy (analytical led campaigns) via marketing channels
- Keep track of business budget and utilize them to generate higher return on investment
- Design campaign requirements and take consent from all stakeholders on implementation strategy for customer engagement/upsell/xsell initiatives
- Measure campaign effectiveness both interim and end campaign
- Infuse learning from past campaigns and make changes to improve efficiency
- Meet/exceed business objectives through design of experiments (DOE’s)
- Strong communication skills for effective interaction with business stakeholders
- Keep abreast about the technology and how it can be leveraged in reaching out to customers
B. Technical Skills & Knowledge:
- Excellent communication, collaboration and presentation skills
- Strong problem solving, quantitative and analytical abilities
- Strong ability to plan and work with numerous people
- Ability to conceptualize and automate process to save time and improve efficiency
- Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally
- Know-how of CRM, UNICA and knowledge of SQL will be an added advantage
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Business Intelligence Data Analytics SQL
Region:
Asia/Pacific
Country:
India
Job stats:
2
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0
Category:
Big Data Jobs
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