Creative Tech | Data Analyst (GA4)

Company Description

At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €652M. We believe in transforming technology to create value for our clients, partners and employees in a world where technology is developed for people. We are proud of the culture we have built together. We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers and other extraordinary talents, spread across more than 18 EMEA countries. Become one of our +8.000 tech and business leaders on cloud, data and cyber security. Let’s fuse creativity with technology together and build innovative solutions that actively change things for the better.

Job Description

 -Analyze traffic data and the behavior of business customers on the website and its landing pages.
-Create digital journey funnels.
-Analyze customer behavioral data.
-Developing an optimization plan for pages and elements of the site/LP.
-Developing a personalization plan for the site and landing pages dedicated to the squad.
-Designing landing pages dedicated to selling specific products.
-Design conversion-optimized communications (email and sms).
-Develop, implement and test marketing automation journeys.

Qualifications

-Degree in digital marketing, economics, management or similar.
-Knowledge/experience of Google Analytics.
-Knowledge/experience of Tag Manager.
-Knowledge/experience of behavior analysis tools (Hotjar or Microsoft Clarity).
-Knowledge/experience of optimization tools (Adobe Target in particular).
-Knowledge/experience of marketing automation tools (Salesforce Marketing Cloud in particular).
-High organizational and analytical skills.
-Ease of communication, interpersonal relationships and teamwork.
-Discipline, self-motivation, persistence and proactivity.  

Additional Information

Preferred factors (in order of relevance):
-Knowledge/experience of Adobe Target; SalesForce Marketing Cloud; Google Tag Manager and Google Analytics.

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The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.

Discover more about our universe, for additional information, visit our website -> https://www.devoteam.com/expertise/creative-tech/