Head of Data & Analytics

Company Description

Wanting to join a world renowned global organisation?

This is your chance to join Publicis Groupe as the Head of Data & Analytics for one of our agencies.

We are a leading digital marketing agency, specialising in data-driven strategies to empower businesses to achieve their goals. With a focus on innovation and excellence, we strive to provide cutting-edge solutions in analytics and technology to drive success for our clients.

Role Overview:

As the Head of Data & Analytics, you will lead our analytics and data products and services business unit, spearheading market and thought leadership in this dynamic arena. You will play a pivotal role in advancing data-driven digital decision-making and shaping media strategies, technology recommendations, and infrastructure implementation. Reporting to the Chief Digital Officer, you will manage a talented team responsible for delivering exceptional insights and solutions to our clients.

Key Responsibilities:

• Leadership: Lead a team in research, development, and implementation of innovative products and solutions to enhance business performance.
• Business Development & Project Management: Develop strategies to maximize revenue performance and support new business efforts, particularly in Google Marketing Platform and media activation.
• Training: Maintain a strong knowledge base for the team and clients in digital analytics and Google platforms.
• Account Management - Google Marketing Platform: Support client management and provide hands-on guidance for data collection and media activation.
• Strategy: Develop digital analytics strategies and measurement frameworks to drive client success.
• Measurement: Oversee technical implementations of digital analytics solutions and ensure accurate data collection.
• Data Science: Oversee data models and provide leadership in analysis and interpretation of results.
• CDP Integration: Oversee integration of CDP with analytics and media activation efforts.
• Operations, Reporting & Data Visualization: Work with the team on custom reporting, data visualization, and CRO implementation.
• Advanced Data Analytics: Engage in advanced analytics projects to deliver insights and recommendations for clients.
• Finance: Ensure financial processes are executed accurately and contribute to revenue growth.

Qualifications:

• Bachelor's degree in Statistics, Computer Science, Mathematics, or related field.
• 10+ years of digital experience with at least 5 years in digital analytics.
• Expertise in Google Analytics and Google Tag Manager.
• Proficiency in JavaScript, SQL, HTML, and CSS.
• Experience with the Google Marketing Platform and Google Cloud Platform.
• Google certifications highly desired (GA, GTM, GCP Data Engineer).
• CDP certification highly desired (Segment, Tealium, Adobe).

If you're passionate about data-driven insights and leading-edge technology, and you're ready to make an impact in a dynamic industry, we want to hear from you. Apply now to join our team as the Head of Data & Analytics!

Additional Information

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs 
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• At Publicis Groupe, we believe no one should be more scared of losing their job than their life. Through our Working with Cancer initiative, we will secure the job and salary of any Publicis Groupe employee unable to work because they are living with cancer, a life-threatening chronic illness or serious disease
• Inclusive leave policies such as Fertility Treatment, Menopause, Flexible Public Holidays, Gender Affirmation and Parental leave with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

Publicis Groupe believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture.  

We encourage applications from all people regardless of their backgrounds, identities, beliefs, age, disability, gender, gender identity, sexual orientation, or any other difference. Our people are chosen for their personalities, ethics, values and professional qualities without any exclusion or discrimination. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com - your personal information will be kept confidential.