Senior Insight Analyst - Marketing

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you. 

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.  

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.  We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work. 

Job Description

About the Role

As a Senior Insight Analyst within the Marketing Insights team, your role will be to help Marketing stakeholders to understand how they can most effectively drive business growth through the delivery of analysis and storytelling.

What You'll Be Doing

• Working closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social, Affiliates), Brand Marketing and CRM.
• Using multiple platforms, datasets and tools (SQL Server, Adobe, PowerBI) to produce robust marketing insights.
• Translating data into action-oriented insight to deliver a clear story to stakeholders.
• Collaborating with other insight teams and 3rd parties to produce impactful, cohesive analysis.
• Advocating for new processes and methodologies to improve accuracy of insights and be at the forefront of marketing insight.
• Building relationships with senior stakeholders across the business while communicating and managing priorities effectively.
• Supporting and evaluating testing to understand campaign performance, measure incrementality and calculate RO

Qualifications

Who We'd Like to Meet 

• A strong track record in an Insights role
• Advanced Excel skills
• Good knowledge of key analytical tools & languages (must have: SQL & Adobe; nice to have: Python)
• Strong e-commerce/Marketing analytics knowledge
• A proactive approach and a curious mindset
• The skills to communicate effectively to all business levels clearly, confidently and concisely.
• An aptitude in handling multiple tasks and managing priorities effectively
• A love of collaboration with strong interpersonal skill

Additional Information

What’s in it for you? 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave + an extra day for your birthday 
• Discretionary performance related bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits