Director - Data Science & Analytics

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 

THE ROLE

Zeta is looking for a seasoned, client-engaging Director/Sr. Director of Data Science & Marketing Analytics for its Activation division.  She/he will be responsible for prescribing a performance-oriented marketing & analytics strategy to achieve optimal ROI on the client’s customer acquisition efforts.

This position will partner with cross-functional teams including, but not limited to Sales, Client Success, Operations, Engineering and Data. You will support strategic growth initiatives by delivering actionable & insightful reporting that leads to helping clients grow market share in customer acquisition and related marketing efforts.

You will report to the Head of Data Science & Analytics, will likely manage analyst(s) and work directly with our clients

Key Responsibilities:

As a Director of Analytics, you will be:

• Be a master of measurement and optimizations for optimal marketing spend recommendations to our clients. Have a command over why Test/Holdout based incrementality measurement is a better suited measurement methodology over direct, last-click methods.
• Be a skilled storyteller and translate advanced analytics to a business audience.
• Develop, manage, and lead the execution of the client’s analytics strategy in support of their business priorities.
• Design, test, measure and refine strategies focused on driving client customer acquisition, retention, and lifetime value.
• Collaborates with Product and Engineering to implement and utilize key systems/tools, enhance processes, create efficiencies, and ensure data quality.
• Performs management responsibilities to include hiring decisions, coaching and development, recognition, performance management and team productivity.

Requirements:

• Strong understanding of consumer behavior, marketing analytics and various KPIs
• Great at developing relationships across diverse teams (including analytical, sales, account management, and marketing resources)
• Strong people management, coaching and mentoring skills.
• Work experience in Retail / Financial Services / Telecom / Travel vertical is a plus.
• Ability to display data visually, creating impactful presentations which effectively demonstrate the value of analytic deliverables.

Qualification:

• Bachelor's degree preferred, Master’s degree preferred, in quantitative disciplines like Business Analytics, Data Science, Economics, Management Science, Business Administration.
• 10+ years of client-engaging professional experience while working in an Analytics role. Preferably, while managing a team of analysts.
• Experience using ML/AI Models and strong hands-on knowledge of measurement of marketing campaigns.
• Expertise with Python, SQL, Tableau

BENEFITS & PERKS 

• Unlimited PTO 
• Excellent medical, dental, and vision coverage 
• Employee Equity and Stock Purchase Plan 
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! 

COMPENSATION RANGE 

The compensation range for this role is $150,000.00 - $200,000.00, depending on location and experience.  

PEOPLE & CULTURE AT ZETA 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. 

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS! 

https://zetaglobal.com/press/?cat=press-releases 

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