Senior Marketing Data Analyst
Amsterdam, North Holland, NLD
Amazon.com
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa...As our Senior marketing analyst, you will be responsible for key analytical projects and business intelligence in the marketing domain. You will have hands-on experience in digital marketing platforms such as Google, Meta and Bing and are knowledgeable about the latest developments in SEO and digital ads in the industry. You are a marketer at heart but you are also a data expert, writing complex database queries to explore internal / external data sources in order to validate business hypotheses.
This role resides in the BI and Analytics team. You will closely co-work with the Marketing and Business Development teams, along with other business stakeholders, ensuring that Ring optimises its marketing investment to achieve the best return.
Key job responsibilities
Working closely with the marketing, web analytics and business development teams, you will solve unique analytical problems and find answers to questions that require tenacious problem-solving skills and creativity.
What You'll Do:
* Enhance existing marketing measurement and design KPIs to best measure marketing effectiveness and budget efficiency
* Collaborate closely with the marketing team to dive deep into areas such as SEO, funnel analysis and attribution models that will enhance marketing performance using data analytics; then make actionable recommendations
* Research industry best practices, the latest tracking trends (such as cookies) and analytical measurement tools
* Create and maintain marketing-related Tableau dashboards
* Work with the data engineering team to maintain and enhance the internal marketing data platform and data models
* Explore and review internal and external marketing data sources to ensure data quality; devise mechanisms and tools to monitor data integrity on a large scale
* Conduct ad hoc research and root cause analyses in fields such as user behaviour and web traffic
* Assist with preparing quarterly business review documents
* Coordinate & facilitate data supply to CMO
We are open to hiring candidates to work out of one of the following locations:
Amsterdam, NLD
Basic Qualifications
* Bachelors degree in Business, Marketing, Information Systems, Engineering, Operations Research, Mathematics or other business/analytical disciplines, or equivalent
* Five years of professional experience in the marketing analytics field, using data to provide recommendations and drive improvements
* Strong digital marketing knowledge (e.g. Google Ads, Meta Ads and Bing Ads); experience with web traffic analytics tools (e.g. Google analytics, Adobe analytics or Amazon SEO)
* Proficiency in SQL (a must), Tableau, Excel modelling and statistical analysis tools
* Experience designing and conducting A/B testing and marketing experiments using statistical tools
* Excellent written and oral communication and presentation skills
Preferred Qualifications
* Masters degree in Business, Marketing, Information Systems, Engineering, Operations Research, Mathematics or other business/analytical disciplines, or equivalent* Hands-on Python experience in data analysis and API data extraction
* Proven work portfolios in business and digital analytics is a plus
* Experience of applying machine learning in marketing is a plus
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: A/B testing APIs Business Intelligence Data analysis Data Analytics Data quality Data visualization Engineering Excel KPIs Machine Learning Mathematics Privacy Python Research Security SQL Statistics Tableau Testing
Perks/benefits: Career development
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Marketing Data Analyst jobs
- Open Data Science Manager jobs
- Open MLOps Engineer jobs
- Open Data Engineer II jobs
- Open Senior Business Intelligence Analyst jobs
- Open Principal Data Engineer jobs
- Open Data Manager jobs
- Open Power BI Developer jobs
- Open Data Scientist II jobs
- Open Junior Data Scientist jobs
- Open Sr Data Engineer jobs
- Open Business Data Analyst jobs
- Open Data Analytics Engineer jobs
- Open Business Intelligence Developer jobs
- Open Product Data Analyst jobs
- Open Data Analyst Intern jobs
- Open Sr. Data Scientist jobs
- Open Senior Data Architect jobs
- Open Big Data Engineer jobs
- Open Manager, Data Engineering jobs
- Open Principal Data Scientist jobs
- Open Azure Data Engineer jobs
- Open Data Quality Analyst jobs
- Open Research Scientist jobs
- Open Data Product Manager jobs
- Open Data quality-related jobs
- Open GCP-related jobs
- Open Java-related jobs
- Open Business Intelligence-related jobs
- Open ML models-related jobs
- Open Data management-related jobs
- Open Privacy-related jobs
- Open PhD-related jobs
- Open Deep Learning-related jobs
- Open Finance-related jobs
- Open Data visualization-related jobs
- Open PyTorch-related jobs
- Open TensorFlow-related jobs
- Open APIs-related jobs
- Open NLP-related jobs
- Open Consulting-related jobs
- Open Snowflake-related jobs
- Open LLMs-related jobs
- Open Generative AI-related jobs
- Open CI/CD-related jobs
- Open Kubernetes-related jobs
- Open Hadoop-related jobs
- Open Data governance-related jobs
- Open Airflow-related jobs
- Open Databricks-related jobs