Media Data Analyst

U.S.

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CoinDesk
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CoinDesk is the most influential, trusted platform for a growing global community engaged in the transformation of the financial system and the emerging crypto economy. Founded in May 2013, the CoinDesk platform provides millions of consumers interested in cryptocurrency assets and blockchain technology with news and insights, podcasts, live streaming TV shows, research reports, live events, and a toolkit of indexes, data, and analytics. CoinDesk is a wholly-owned subsidiary of Digital Currency Group, one of the largest private investors in the industry and a provider of trading and other investment services for that industry. CoinDesk operates entirely independently of the parent company. DCG has no involvement in editorial or content decisions. Twitter: @ CoinDesk

Media Data Analyst

CoinDesk is looking for an analyst with 1-3 years of digital media experience who is excited to learn and continue to hone their craft in providing relevant insights and reporting across a multitude of data sources.  CoinDesk recently launched CoinDesk TV and is continually growing its website, podcast, data, newsletter, digital advertising, & licensing/distribution businesses.  We are looking for an analyst who has familiarity with these media datasets and is not afraid to dive into UIs to export files, build reports, draw insights, & present findings to key stakeholders.

In addition, the Media Data Analyst will work sometimes directly with editorial, video, podcast, ad operations, & product teams to evaluate the performance of their projects & inform strategies based on those findings.  Experience working with publisher-side reporting & analytics is preferred, but not required.  Goal in 6 months is a well-rounded contributor, who can work independently and present findings & actionable insights to the various business units. 

QUALIFICATIONS

  • Export, clean, & build reports out of various data sources, such as Google Analytics, Google Ad Manager, SailThru, YouTube, Twitter, Facebook, & many other data sources based on the business unit
  • Clean & QA data files for various teams via advanced Excel through VLookups, Pivot Tables, SumIfs, Index-Match formulas, Calculated Fields, etc.
  • Create charts & draw insights via Excel, Tableau, & data source exports 
  • Work with editorial, product, TV, & other teams to set benchmarks, measure results, & inform strategy
  • Understand website traffic patterns via source reporting & internal & external product updates
  • Must be a self-starter, intellectually curious, ready to challenge assumptions, & think outside the box

PREFFERED 

  • Ad operations, tagging, or similar digital media/advertising experience
  • SQL, Python, setting up APIs, or similar querying & coding experience
  • Previous use of data visualization software, such as Tableau, Datorama, Looker, etc. experience
  • An outgoing personality to interface with most business units
  • Google Ads/Google Analytics Certified
  • Preferred locations: California Colorado Connecticut Florida Massachusetts Michigan  Minnesota New Jersey New York North Carolina Ohio Oregon Pennsylvania Texas Virginia Washington   Occasional company-sponsored travel to New York City, 1-4 times per year, is also expected, pending CDC guidelines and your safety."

 

Job region(s): North America
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