Marketing Data Analyst, Lifecycle
Remote
Applications have closed
Hims & Hers
Hims is a one-stop telehealth service for men's wellness and care, providing treatment options for hair loss, ED & more.Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.
We are looking for a Marketing Analyst (Lifecycle), whose role will be to provide reporting and analytics to support ongoing strategies. The role iwill be a key partner who can lead and guide various degrees of analytics, insights, and use cases across the organization. You are fluent in email and web analytics. You communicate effectively in both oral and written forms, are able to interact with both technical and non-technical users in clear terms. Ability to work independently, collaborate effectively, be a thought leader and adapt to change in a dynamic environment are key success factors.
Responsibilities:
- Manage all aspects of Lifecycle digital campaign analysis to find opportunities and inform communication strategies based on customer insights
- Measure, analyze, and report campaign performance, make recommendations to improve overall campaign performance across Email, SMS and push notifications
- Analyze cross-functional data to develop novel targeting, segmentation and personalisation approaches to improve customer acquisition and retention
- Partner with Marketing to lead a test and learn strategy that continuously optimizes campaign performance through experimentation. Drive the Lifecycle experiments roadmap including baseline, creative, content, and frequency testing to improve key performance metrics. Analyze campaign performance and draw conclusions based on data, present findings and recommend next steps.
- Partner with data engineering team to ensure data instrumentation and measurement capabilities are in place prior to campaign execution
Experience & Skills:
- 2+ years experience in digital marketing and analytics
- Bachelor’s or MS degree in a technical or quantitative field
- Experience with A/B testing, messaging, and post-campaign analysis
- Significant experience using SQL to extract and manipulate data
- Advanced knowledge of visualization tools such as Looker or Tableau
- Ability to analyze large datasets with the goal of delivering actionable insights
- Ability to work across teams, functions and geographies, with high autonomy
- Excellent communication and collaboration skills, comfortable communicating with both marketing partners and tech partners
Preferred Experience & Skills:
- Experience coding in Python or R preferred
Tags: A/B testing Engineering Looker Python R SQL Tableau Testing
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Data Science Manager jobs
- Open MLOps Engineer jobs
- Open AI Engineer jobs
- Open Senior Business Intelligence Analyst jobs
- Open Sr Data Engineer jobs
- Open Data Engineer II jobs
- Open Data Manager jobs
- Open Principal Data Engineer jobs
- Open Power BI Developer jobs
- Open Data Analytics Engineer jobs
- Open Product Data Analyst jobs
- Open Junior Data Scientist jobs
- Open Senior Data Architect jobs
- Open Data Scientist II jobs
- Open Business Intelligence Developer jobs
- Open Sr. Data Scientist jobs
- Open Manager, Data Engineering jobs
- Open Data Analyst Intern jobs
- Open Data Quality Analyst jobs
- Open Big Data Engineer jobs
- Open Business Data Analyst jobs
- Open Principal Data Scientist jobs
- Open Junior Data Engineer jobs
- Open ETL Developer jobs
- Open Data Product Manager jobs
- Open Data quality-related jobs
- Open Business Intelligence-related jobs
- Open GCP-related jobs
- Open ML models-related jobs
- Open Data management-related jobs
- Open Privacy-related jobs
- Open Java-related jobs
- Open Finance-related jobs
- Open Data visualization-related jobs
- Open APIs-related jobs
- Open Deep Learning-related jobs
- Open PyTorch-related jobs
- Open Consulting-related jobs
- Open TensorFlow-related jobs
- Open Snowflake-related jobs
- Open PhD-related jobs
- Open NLP-related jobs
- Open CI/CD-related jobs
- Open Kubernetes-related jobs
- Open Airflow-related jobs
- Open Data governance-related jobs
- Open Databricks-related jobs
- Open Hadoop-related jobs
- Open LLMs-related jobs
- Open Data warehouse-related jobs