Data Analyst, Early Lifecycle Marketing
Canada
Applications have closed
FreshBooks
The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. Free 30-day trial.FreshBooks has an ambitious vision. We launched in 2003 but we’re just getting started and there’s a lot left to do. We're a high-performing team working towards a common goal: building an extraordinary online accounting application to help small businesses better handle their finances. Known for extraordinary product and customer service experiences and based in Toronto, Canada, FreshBooks serves paying customers in over 120 countries.
The Opportunity – Data Analyst, Early Lifecycle Marketing
The Analyst will enable FreshBooks to derive insight from campaign and customer interaction data to help manage Trial engagement within the FreshBooks application. Optimizing these interactions will allow us to increase customer conversion and ensure they have the best experiences in their early Lifecycle. You love to solve a problem and have a knack for translating data into insight and presenting that information to stakeholders. You will be collaborating with your manager and a team that includes other analysts, data scientists, marketers, financial analysts, and developers all working together to drive growth at FreshBooks.
What you’ll do:
- Execute analyses relating to customer experience including but not limited to:
- Post campaign analysis of various initiatives designed to nurture Trialers and encourage them to convert onto a paid plan.
- Work with Marketing managers and Sales teams to design A/B testing strategies for offer launches in an omni-channel environment.
- Product & feature usage & adoption in the first 90 days since conversion.
- Dashboards for core performance metrics
- Consult directly with internal clients to gather requirements, scope & execute
- Provide support for reporting and dashboarding to track core KPIs
- Complete ad-hoc analyses by translating raw data into useable information and insights:
- A/B testing and determining winner for campaign treatments
- Email Send, Open, CTR, CTA etc. review
- Changes in usage behaviors (organically and due to marketing)
- Profiling and trending of customer segments
- Cohort based investigations tied to performance gains and losses
- Plan selection and optimization
- Designing, writing and implementing new reports, datasets and business intelligence tools to productionize ad-hoc analyses
- Assist (with Business Operations) in the building, development and maintenance of data models, reporting systems and tools that support key business decisions
- Ensure accuracy of data and deliverables of reporting
What you have:
- Advanced knowledge of SQL & Python or similar
- 1-3 years in data analytics and/or business intelligence
- Knowledge of sampling and A/B testing
- Quantitative background with strong analytical skill set
- Experience using a dashboarding tool such as Looker, Periscope, Tableau, etc.
- Experience using LOOKER is a plus
- Experience in calculating and tracking LTV, CPA, ROI, churn, acquisition & related metrics
- Knowledge of Google Analytics (or a similar web analytics tool)
Why Join Us
We're an ambitious bunch, with our eyes laser-focused on shipping extraordinary experiences to small business owners. You will be surrounded by hardworking team members who share a common vision for what an amazing software company could be, and have the opportunity to help build an elite one, right here in downtown Toronto.
Apply Now
Have we got your attention? Submit your application today and a member of our recruitment team will be in touch with you shortly!
FreshBooks is an equal opportunity employer that embraces the differences in all of our employees. We celebrate diversity and are committed to creating an inclusive environment for all FreshBookers. All applicants are evaluated based on their experience and qualifications in relation to this position.
FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or accessibility@freshbooks.com.
Tags: A/B testing Business Intelligence Data Analytics KPIs Looker Periscope Python SQL Tableau Testing
Perks/benefits: Startup environment
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open AI Engineer jobs
- Open Lead Data Analyst jobs
- Open MLOps Engineer jobs
- Open Senior Business Intelligence Analyst jobs
- Open Data Engineer II jobs
- Open Sr Data Engineer jobs
- Open Data Manager jobs
- Open Principal Data Engineer jobs
- Open Power BI Developer jobs
- Open Data Analytics Engineer jobs
- Open Junior Data Scientist jobs
- Open Business Intelligence Developer jobs
- Open Product Data Analyst jobs
- Open Senior Data Architect jobs
- Open Data Scientist II jobs
- Open Sr. Data Scientist jobs
- Open Manager, Data Engineering jobs
- Open Business Data Analyst jobs
- Open Big Data Engineer jobs
- Open Data Analyst Intern jobs
- Open Data Quality Analyst jobs
- Open Principal Data Scientist jobs
- Open Data Product Manager jobs
- Open Junior Data Engineer jobs
- Open ETL Developer jobs
- Open Data quality-related jobs
- Open Business Intelligence-related jobs
- Open GCP-related jobs
- Open ML models-related jobs
- Open Data management-related jobs
- Open Privacy-related jobs
- Open Java-related jobs
- Open Finance-related jobs
- Open Data visualization-related jobs
- Open APIs-related jobs
- Open Deep Learning-related jobs
- Open PyTorch-related jobs
- Open Consulting-related jobs
- Open Snowflake-related jobs
- Open TensorFlow-related jobs
- Open PhD-related jobs
- Open CI/CD-related jobs
- Open NLP-related jobs
- Open Data governance-related jobs
- Open Kubernetes-related jobs
- Open Airflow-related jobs
- Open Hadoop-related jobs
- Open Databricks-related jobs
- Open LLMs-related jobs
- Open Data warehouse-related jobs