Data Analyst - Digital Media


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Posted 4 weeks ago

About the Role
As our Data Analyst for the Digital Media team, you'll play an instrumental role in supporting Gojek's marketing teams across all markets we operate in. Based in Jakarta, and reporting to the Head of Data - Digital Media, your key responsibilities come in the form of front-end and back-end efforts, shifting between insight generation mined from both our internal and marketing platform data as well as to crafting back-end tools used to further support the Digital Media team. As a thought-partner in all things digital media and custodian of marketing attribution logics and data for the organization, you'll also collaborate with other departments across Gojek to solve some of the most challenging business problems across various product verticals, and directly shaping the future of the team and the business.

What You Will Do

  • Build, automate, and service team-oriented dashboards for marketing teams
  • Be a custodian of marketing datamart, with specific responsibility in maintaining and managing 3rd party data to ensure data integrity and accuracy
  • Perform experiments, analyses, and post-activity evaluations to deliver customer insights and drive strategic recommendations for optimizations
  • Identify key trends and criteria that influence customer behaviors
  • Perform timely & accurate KPI reporting on a monthly basis

What You Will Need

  • A BA/BS degree in Computer Science, Mathematics, or related quantitative field/ practical experience
  • At least of 3 years of experience in data analysis or a related field
  • Proficiency in databases and querying (i.e. SQL, MySQL, MapReduce, Hadoop), dashboarding tools (i.e. Tableau, Data Studio, Qlik), and statistical tools (i.e. R, Python, or similar)
  • Well-versed with the digital marketing landscape and its associated platforms/ technologies (i.e. oogle, Facebook, Appsflyer)
  • Experience in analyzing marketing data to identify impactful and business-relevant conclusions
  • Strong written and verbal communication skills, including technical writing skills, with experience in presenting results to multiple stakeholders

Bonus points if

  • You have experience working in a technology-related firm
  • You have technical skills in terms of statistical analysis (e.g. correlation analysis) along with its statistical techniques (i.e. t-test, z-test)
  • You're able to conduct predictive data modeling
About the Team
Our Business Intelligence - Marketing team spans across two main offices in Jakarta and Singapore, and services marketing teams in all regions Gojek operates in. 
We are the center of excellence for all things digital media at Gojek. The team’s scope of work traverses multiple domains, including app event tracking, digital media performance attribution and (marketing) campaign execution infrastructure management. There is no such thing as a boring day in the team, as we constantly keep abreast of the latest developments within the company, as well as the wider digital marketing scene. With a strong emphasis on a bottom-up approach, the team focuses on ensuring that marketing data is ingested and transformed appropriately before being analyzed for insights.
Our projects range from back-end data management, such as creating Marketing Platform Data Marts (for easy consumption and utilization of data) to deep analysis such as multi-touch attribution for users prior to them installing the Gojek app. Currently, the team is tackling the most recent changes posed by the new iOS privacy updates, as well as exploring different means to disseminate marketing performance data to all organizational stakeholders. If you like to dive right into problems that are at the very forefront of the Digital Media industry, then look no further.

About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2018, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
Job tags: Business Intelligence Hadoop Marketing MySQL Python Qlik R SQL Tableau
Job region(s): Asia/Pacific
Job stats:  14  3  0
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