Senior Data Analyst, Marketing Research


Full Time Senior-level / Expert
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Posted 1 month ago

About Kraken
Kraken is changing the world. Join the revolution!
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Founded in 2011 and with over 4 million clients, Kraken is one of the world’s largest, most successful bitcoin exchanges and we are growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets. We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent.
In our first decade Kraken has risen to become one of the best and most respected crypto exchanges in the world. We are changing the way the world thinks about money and finance. The crypto industry is experiencing unprecedented growth and Kraken is leading the charge. We’ve grown from 70 Krakenites in January 2017 to over 1800 today and we have no intention of slowing down.
About the role  
This is a fully remote role, we will consider applicants based in North America, South America and Europe  
We are looking for Data Analysts who will play a key role in driving decision making in improving Kraken’s Brand. You will transform large datasets from complex systems, generate actionable insights and share the results with stakeholders at all levels of the company. You will partner and lead projects with Brand & Marketing, product management, engineering, client engagement, finance and other enterprise level teams.  
You are a self-starter, results driven and passionate to drive success of products at Kraken using the power of data analytics. 
If you are an experienced data detective who is passionate about creating world class data-driven marketing focused programs at a rapidly growing organization, apply today! 


  • Conduct market research, lead analysis and propose recommendations to help develop and grow the Kraken brand globally
  • Track performance of campaigns, announcements and launches and identify areas / opportunities for improvement
  • Use a variety of tools to perform constant review and research of the competitive landscape across channels
  • Develop data-informed and visually-pleasing reports to showcase the impact of marketing initiatives and campaigns
  • Build effective and user-friendly dashboards, and provide training to end users on how to navigate them
  • Conduct internet searches, monitor trends, and use research vendor websites and communications to maximize research support with limited resources
  • Develop and execute surveys or other methods of gaining consumer insights and provide detailed analysis of the findings


  • 5+ years of experience in data analytics with at least 5 years in marketing analytics
  • Knowledge of API and programming languages like Python, R
  • Advanced knowledge of SQL
  • Ability to plan/deliver customer surveys, experience with Qualtrics and other survey platforms as well as Tableau required
  • Experience with client segmentation across B2B and B2C marketplaces 
  • Experience with leading market research initiatives from ideation to execution
  • Experience with applied statistics skills, such as distributions, statistical testing, regression, etc
  • Ability to understand and analyze datasets required for machine learning and AI algorithms
  • Familiarity with data warehouse development and best practices
  • The versatility and willingness to learn new technologies on the job
  • The ability to clearly communicate complex results to technical and non-technical audiences

Nice to have

  • Familiarity with cryptocurrency ecosystem
  • Worked with media monitoring services such as Cision or Meltwater
  • BA/BS or MA/MS degree in Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science or related technical field
  • Master's degree in Business Administration, Marketing or related field
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.
Check out all our open roles at We’re excited to see what you’re made of.  
Learn more about us
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Job tags: AI Crypto Data Analytics Engineering Finance Machine Learning Marketing Python R Research SQL Tableau
Job region(s): Remote/Anywhere
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