Senior Product Manager, Paid Search Data Science
Senior Product Manager, Paid Search Data Science
Wayfair’s Data Science team builds algorithmic systems that enhance our customer experience, improve customer loyalty, and ultimately drive our bottom line. The Paid Search Data Science team at Wayfair develops machine learning models and reinforcement learning systems to power algorithmic decision-making across our largest Marketing channels Text Search (SEM) and Product Listing Ads (PLAs).
As a Senior Product Manager for the Paid Search Data Science team, you will work closely with key internal and external stakeholders to ensure there is strong alignment between Wayfair’s business objectives and data science solutions. You’ll quarterback the roadmap, planning, and delivery of key data science capabilities focused on search advertising and optimization. You’ll lead the charge by rallying a team of highly skilled data scientists, ML engineers, analysts, and fellow product managers as we build scalable algorithmic systems responsible for optimizing some of our largest marketing programs company-wide: How much do we bid? How frequently? How do Wayfair’s stores interact with each other and other advertisers in the search space?
If you are a technology enthusiast and working at the intersection of machine learning, ad-tech/mar-tech, and eCommerce sounds appealing to you, you should consider applying. You might be on a vendor call with Google in the morning, a discussion with our data scientists on reinforcement learning in the afternoon, and meeting with our infrastructure team later in the day.
What You'll Do
- Responsible for the roadmap, planning, and delivery of Data Science solutions from conception to prototyping, testing, deploying, and measuring its overall business value
- Interface with Marketing, Ad Tech, and other Engineering and Product teams to drive the integration of our algorithmic solutions into existing production systems
- Lead the ideation, opportunity sizing, planning, and integration of machine learning models into our search tech stack
- Serve as the single point of contact for your portfolio of ML products and triage new stakeholders requests and understanding where/how this fits into our longer term roadmap
- Develop and own communication strategy for both technical and business stakeholders (including OKR tracking, sprint planning, executive documentation, and biweekly updates)
- Work with external vendors such as Google and Bing to fully leverage their capabilities, identify breakthrough opportunities, and resolve operational issues
- Collaborate with product leads across Wayfair Ad-Tech, Storefront, Infrastructure, and peer ML teams to ensure we’re building the right capabilities in the right place
- Communicate and evangelize the Paid Search Data Science product vision and progress throughout Wayfair from C-level stakeholders on down
What You'll Need
- An obsession with the customer and ability to empathize; a natural bias towards taking a customer-centric lens in how we frame, approach, and ultimately solve every problem the team works on
- 5+ years of product management experience ideally in the adtech/martech, analytics, or data science space
- Exposure to machine-learning model lifecycle; training, evaluation, serving
- A solid understanding of mechanics and advertising technology for search marketing; ideally familiarity with Google ad tech and martech products
- A technology enthusiast with a curious mind; you value continuous learning and enjoy staying up to date on the latest in the adtech/martech space, key players, new capabilities, etc.
- Sufficient technical literacy to both understand business needs and the underpinnings of our product vision as well as effectively communicate with engineers and data scientists.
- Solid SQL/ data wrangling skills, ability to create data stories and reports with visualization tools such as Looker, and experience calling APIs using Python or other languages
- Most importantly, a positive can-do attitude and “no excuses” mentality that pushes through issues with creative solutions and tenacity
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.