Analyst, Business Intelligence

Philadelphia, PA, United States

Applications have closed

Company Description

About Publicis Health  

Publicis Health is a Dynamic Health Engagement Platform, an organizing principle that seamlessly connects data, content and technology; is driven by marketing and business transformation; and offers our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 15 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.  

Publicis Health companies include Digitas Health, Heartbeat, Insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue.  

Web: www.publicishealth.com | Facebook: www.facebook.com/PublicisHealth | Twitter: www.twitter.com/PublicisHealth 

 

About Publicis Health Media 

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.  

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove. 

Job Description

Position Summary 

The Analyst of Business Intelligence (hereafter “BI”) is exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media and Creative to drive results for our clients. 

 

The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment. 

 

Key Responsibilities 

While every engagement is unique, typical engagements require execution against the following tasks and deliverables: 

  • Work closely with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns 

  • Develop a strong working knowledge of client’s data sources and maintain regular quality control checks of data for accurate reporting 

  • Track results and provide data interpretation using a variety of digital analytics tools and partners 

  • Assist with the creation of measurement plans outlining strategy and tactics required to assess brand performance 

  • Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports 

  • Contribute to competitive analyses and best practice audits 

  • Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies  

  • Develop and maintain functional expertise in one or more of the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements 

Qualifications

Requirements 

  • Strong analytical skills with demonstrated ability to be both strategic and tactical 

  • Ability to multi-task; ability to manage time, deadlines and prioritize work 

  • Capacity to work independently and contribute to larger team initiatives 

  • Excellent communication skills 

  • Proficiency in Microsoft Office required with an emphasis on advanced-level Excel skills 

  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus 

  • Hands on experience with digital analytics tools (Google Analytics, Omniture) a plus 

  • Experience in program measurement (online and/or offline) and, test design also a plus 

 

Education and Experience 

  • Bachelor’s Degree in Business, Finance, Economics, Statistics, Marketing 

  • 0 -2 years of work experience in marketing, advertising or consulting (healthcare, pharmaceuticals and life sciences experience a plus) 

Additional Information

All your information will be kept confidential according to EEO guidelines.

* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰

Tags: Business Intelligence Consulting Economics Excel Finance Pharma Research Statistical modeling Statistics

Perks/benefits: Startup environment Wellness

Region: North America
Country: United States
Job stats:  22  9  0

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