Data Scientist, Marketing
Mountain View
Applications have closed
DiDi Labs
滴滴出行,滴滴打车,滴滴打车官网,滴滴打车官方网站,上海用车,北京用车,广州用车,深圳用车,用车APP,打车APP,叫车APP,网约车,嘀嘀打车,滴滴官网,滴滴出行官网,didiResponsibilities
- Partner with the Acquisition Marketing team to measure Digital App marketing campaigns and optimize incremental marketing performance
- Provide thought partnership and data support to drive the design, execution, and measurement of impactful marketing campaigns
- Lead application of best practices in experimental design and statistical analysis across digital and offline channels to measure incremental lift and diminishing returns; design, perform, and evangelize marketing tests such as A/B testing, matched market, and pre/post analysis
- Build data visualization, advanced reports, measurement and propensity models that explain and track performance against business KPIs
- Collaborate with Analytics Engineers and marketing stakeholders to design and update data models
- Perform ad hoc campaign analysis and deep dive investigations to understand customer journey
Qualifications
- BS/MS in Engineering, Computer Science, Math, Economics, Statistics, Marketing Analytics or equivalent experience
- 2-4 years of marketing analytics and data science experience with deep knowledge in digital or app marketing functions
- Strong analytical grasp of app marketing measurement
- Experience with SQL, Tableau, Big Data and working with large sets of data
- Experience with ETL, data cleaning and data modeling (R, Python, SAS)
- Experience in Media Mix Models (MMM), designing digital media attribution models from scratch, customer lifetime value models, experimental design, A/B testing, incremental lift study, conversion propensity models, creative optimization models etc.
- Knowledge of tracking and data infrastructures of digital advertising and app tracking platforms (Google UAC, Apple Ads, Facebook, MMPs etc.)
- Comfortable with spreadsheet and presentation tools (Excel, PowerPoint)
- Strong presentation skills and ability to effectively communicate complicated analyses to non-technical team members
Tags: A/B testing Big Data Computer Science Data visualization Economics Engineering ETL Excel KPIs Python R SAS SQL Statistics Tableau Testing
Region:
North America
Country:
United States
Job stats:
26
8
0
Category:
Data Science Jobs
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Marketing Data Analyst jobs
- Open MLOps Engineer jobs
- Open Junior Data Scientist jobs
- Open Data Engineer II jobs
- Open AI Engineer jobs
- Open Senior Data Architect jobs
- Open Power BI Developer jobs
- Open Data Analytics Engineer jobs
- Open Manager, Data Engineering jobs
- Open Senior Business Intelligence Analyst jobs
- Open Sr Data Engineer jobs
- Open Principal Data Engineer jobs
- Open Business Data Analyst jobs
- Open Product Data Analyst jobs
- Open Data Quality Analyst jobs
- Open Data Manager jobs
- Open Sr. Data Scientist jobs
- Open Big Data Engineer jobs
- Open Data Scientist II jobs
- Open Business Intelligence Developer jobs
- Open Data Analyst Intern jobs
- Open ETL Developer jobs
- Open Principal Data Scientist jobs
- Open Azure Data Engineer jobs
- Open Data Product Manager jobs
- Open Business Intelligence-related jobs
- Open Data quality-related jobs
- Open Privacy-related jobs
- Open Data management-related jobs
- Open GCP-related jobs
- Open Java-related jobs
- Open ML models-related jobs
- Open Finance-related jobs
- Open Data visualization-related jobs
- Open Deep Learning-related jobs
- Open APIs-related jobs
- Open PyTorch-related jobs
- Open Consulting-related jobs
- Open PhD-related jobs
- Open TensorFlow-related jobs
- Open Snowflake-related jobs
- Open NLP-related jobs
- Open Data warehouse-related jobs
- Open Data governance-related jobs
- Open Airflow-related jobs
- Open Hadoop-related jobs
- Open Databricks-related jobs
- Open LLMs-related jobs
- Open DevOps-related jobs
- Open CI/CD-related jobs