Marketing Data Analyst
Boston, Massachusetts, United States
Amwell
Amwell digitally empowers payers, providers and innovators, enabling an ecosystem of care that spans across in-person, virtual and automated care.Company Description
Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. We offer a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 240 health systems comprised of 2,000 hospitals and 55 health plan partners with over 36,000 employers, covering over 150 million lives.
Brief Overview:
The Marketing Data Analyst provides support to the Marketing team in evaluating the performance of marketing campaigns. Working closely with our Senior Manager of Marketing Analytics and others, the Marketing Data Analyst helps design and implement reports and dashboards for reporting of campaign results. This role also assists with deeper analysis to provide insights and recommendations to inform campaign planning and optimizations. To support reporting and analysis this role helps to determine required data sources to establish marketing benchmarks and metrics.
Core Responsibilities:
- Collect, analyze, and report based on raw data from a variety of systems including web tracking, CRM, marketing attribution, and email automation.
- Create and manage reports and dashboards to automate existing Marketing reporting processes.
- Perform deep analysis to support testing and long-term team planning.
- Identify and make recommendations for areas of reporting and process to improve and automate with the goal of improving quality and efficiency of Marketing reporting.
- Write basic SQL and LookML code to improve existing reporting systems.
- Collaborate cross-functionally with Product, Analytics, R&D, and other teams to understand new tracking and data infrastructure being developed across the company.
- Provide training on use of reports and dashboards and serve as a resource for team stakeholders on best practices for data reporting and analysis.
Qualifications:
- 2+ years experience
- Experience with data analysis and visualization tools like Looker, Domo, Tableau preferred
- Eagerness to learn or past experience with tools like SQL, Python, R.
- Strong critical thinking skills with the ability to break down and convey complex ideas
- Desire to build working relationships and collaboration across teams
- Bachelor’s degree in Mathematics, Economics, Computer Science, Marketing, Business or other similar field
Additional information
Your Team:
The Marketing team is a collaborative, data-driven and creative team comprised of corporate communications, corporate marketing, client marketing, and consumer marketing. Because Amwell is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the company’s – and our clients – go-to marketing agency. We’re responsible for company branding and promotion, customer utilization and success, prospect and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.
Working at Amwell
We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a go-getter culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. Our corporate headquarters are located in downtown Boston at 75 State Street –in the heart of the city. In addition to the opportunity to build the future of healthcare technology and a great location, we offer:
- Unlimited Paid Time Off
- 401K match
- Competitive health, dental and vision insurance plans
- Pre-tax commuter benefits
- On-site gym – free to use and open 24/7
- Prime office space with roof deck access and views overlooking all of Boston
- Café lounge stocked with a wide range of complimentary snacks, coffee and other beverages.
Tags: Computer Science Data analysis Economics Healthcare technology Looker LookML Mathematics Python R R&D SQL Tableau Testing
Perks/benefits: 401(k) matching Fitness / gym Health care Snacks / Drinks Team events Unlimited paid time off
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Lead Data Analyst jobs
- Open MLOps Engineer jobs
- Open Data Science Manager jobs
- Open Senior Business Intelligence Analyst jobs
- Open Data Manager jobs
- Open Data Engineer II jobs
- Open Sr Data Engineer jobs
- Open Principal Data Engineer jobs
- Open Power BI Developer jobs
- Open Data Analytics Engineer jobs
- Open Business Intelligence Developer jobs
- Open Junior Data Scientist jobs
- Open Data Scientist II jobs
- Open Senior Data Architect jobs
- Open Product Data Analyst jobs
- Open Sr. Data Scientist jobs
- Open Business Data Analyst jobs
- Open Manager, Data Engineering jobs
- Open Big Data Engineer jobs
- Open Data Analyst Intern jobs
- Open Data Quality Analyst jobs
- Open Data Product Manager jobs
- Open Azure Data Engineer jobs
- Open ETL Developer jobs
- Open Junior Data Engineer jobs
- Open Data quality-related jobs
- Open Business Intelligence-related jobs
- Open ML models-related jobs
- Open GCP-related jobs
- Open Data management-related jobs
- Open Privacy-related jobs
- Open Java-related jobs
- Open Finance-related jobs
- Open Data visualization-related jobs
- Open APIs-related jobs
- Open Deep Learning-related jobs
- Open PyTorch-related jobs
- Open Consulting-related jobs
- Open Snowflake-related jobs
- Open TensorFlow-related jobs
- Open PhD-related jobs
- Open CI/CD-related jobs
- Open NLP-related jobs
- Open Kubernetes-related jobs
- Open Data governance-related jobs
- Open Airflow-related jobs
- Open Hadoop-related jobs
- Open Databricks-related jobs
- Open LLMs-related jobs
- Open DevOps-related jobs