Sr. Analyst, Media Analytics, Decision Sciences, Peacock

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

This position is on the Decision Sciences team with a charter to provide valuable insights that enable next level data-driven decision making by our Marketing and Media teams. As Senior Analyst, you will work in a high-visibility and fast-paced environment, delivering analyses that support initiatives that have a tangible impact on Peacock’s growth and success as it establishes itself as a major player in the streaming landscape.

Responsibilities:

• Query and analyze complex data sets to develop customer insights that drive decision-making and support cross-functional initiatives to drive customer segmentation and strategy
• Utilize large CDPs and DMPs to identify campaign overlap and high value prospect audiences
• Partner with Data Science team to build and understand look-alike-modeling and customer life-time value
• Partner closely with business stakeholders (e.g., Marketing, Product, Editorial or Content teams) to define business needs, craft analytic approach and develop data solution
• Partner with Media agencies to optimize media spend utilizing a combination of attribution models
• Synthesize complex analyses, KPIs, and concepts into digestible presentations for a variety of audiences, including key stakeholders and leadership
• Help contribute to a diverse, equitable, and inclusive work culture at Peacock

Salary Range: $95,000 - $120,000

Qualifications

• 3+ years of analytical experience working with large, complex data sets and analytical tools
• Proficiency in SQL, Excel and at least one additional programming languages used for data analysis (e.g., R, Python)
• Experience with media and advertising channels (e.g., Search, Display, Social, etc.)
• Familiarity with media measurement techniques such as Marketing Mix Modeling and Multi-Touch Attribution is a plus  
• Strategic thinker with ability to derive conclusions and recommendations from raw data 
• Team oriented and collaborative with an aptitude and willingness to learn
• Bachelor’s degree in Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics or other relevant quantitative fields
• Experience with statistical modeling and/or advanced data science techniques is a plus

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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