Spark Foundry - Executive Insights Director (m/w/d)

Company Description

Thank you for considering joining Spark Foundry for the next step in your career. Our exceptional people (Sparklers) are what make us special, set us apart from the pack, and lead our agency and our clients into the future. Voices like yours are essential to our ability to connect with and remain relevant with increasingly diverse audiences. The perspective you bring helps ensure our solutions are fresh, and modern and help our clients grow.

At Spark Foundry, our purpose is clear: we bring HEAT to brands. HEAT stands for Higher Engagement, Affinity & Transactions. In other words, we get consumers to pay more attention, care more deeply about the brand, and buy more of its products and services.

Our Sparklers “bring their heat” - their unique superpowers and individual backgrounds – with them to work every day, and that heat is what has driven the continued growth of our culture and our brand.

Spark Foundry is not just a media agency. To our clients, we are true partners. This is not only a huge benefit to the brands we work with, but to our people as they expand their skills and expertise. We offer clients the best of both worlds: a startup spirit and a powerhouse soul. Our spirit embraces our ability to deliver high-touch service, boutique insights, bold creativity, and ever-evolving product and process, just like a startup. And our powerhouse soul comes to life through our unique marketplace access, best-in-class partnerships, and unparalleled buying clout to deliver our clients' increased value.

We believe a fulfilling and rewarding personal life inspires fresh thinking and the ability to create great work.

Job Description

Overview:

In order to drive media excellence, it is vital for an organisation to be continuously learning and have an evidence-based approach in defining best practices. The Insights EBD will be a key player in facilitating this continuous learning process by implementing the necessary structures and developing the responses to strategic client issues. The ideal candidate should demonstrate a keen understanding in campaign strategies, media data analytics, testing and research opportunities across different publishers and providers, and have hands-on expertise with creation of digital campaign strategies, conceptualizing A/B testing and the analysis and optimisation of digital campaigns. More importantly, the candidate should be creative in problem-solving, and have a solution-oriented approach. This role is primarily focused on digital, but understanding of classical channels and consumer studies is also important.

Role Objectives: 

• Work with internal stakeholders to enhance analytic and insight generation processes, and apply corresponding best practices for the client.
• Design supporting structures and processes to facilitate insight generation, collection, retention and application within the client team.
• Provide support and coordinate internal stakeholders in developing analytic responses to client strategic issues. Topics may include audience strategies, channel strategies, data modelling, cross-channel attribution, media effectiveness measurements (benchmarking and KPIs), and digital reporting.
• Fostering creative thinking around how we use media-relevant data, and we could use them to boost business performances.
• Identify testing opportunities within campaign media strategies and tactics and create sound testing approaches within and across campaigns.
• Steer internal and external stakeholders to ensure accurate test implementations and result analyses.
• Work with our Digital teams to monitor campaign performance to identify optimisation opportunities.
• Managing efficient execution of projects, including the implementation of best practices.
• Building a collaborative team environment, including participation in department-wide training efforts and fostering knowledge sharing among team members.

Qualifications

• 6-8 years of experience in client consulting, analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Passion for online advertising and emerging trends in the digital landscape
• Strong relationship and communication skills
• Strong analytical, critical thinking, and problem solving skills
• Knowledge of digital data technologies (digital reporting, DSPs, Ad servers, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• The ability to thrive in a fast-paced and deadline-driven environment
• Fluency in German and English

Additional Information

• Modern Office
  Modern office building - central location - very good transport connections
• Work Your World
  Work at any Publicis location - Worldwide - Up to 6 weeks per year
• Mobile Office
  Mobile working - maximum flexibility - throughout Germany
• Feel Well
  Real team spirit - overtime compensation - 30 days vacation + special vacation - Agency sport – team and party events
• Learn & Grow
  Individual career prospects – Extensive development programs – Continuing education with digital learning platform Marcel Classes
• Your Future
  ​​​​​​​Permanent employment contract – future-oriented industry – Strong growth even in times of Corona