Senior Data Analyst

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

Summary:

The Analytic Consulting Group partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Senior Data Analyst is responsible for conducting data analyses using Adobe Analytics and other tools in support of a variety of analytic solutions.

Roles & Responsibilities:

• Work on Adobe Target
• QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly
• Document and maintain tagging plans
• Edit and maintain dashboards populated with data from Adobe Analytics
• Collaborate with agency partners to create Adobe Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)
• Advise and work on A/B testing
• Proactively communicate with supervisor regarding workload and the status of assignments
• Prepare basic report content (Word, Excel, PowerPoint) in support of deliverables
• Perform two tasks related to the role of Sr. Data Analyst during the year
• Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, power-point formatting and insight generation
• In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client’s business forward.
• Review KPIs and provide strategic recommendations for ongoing campaign and site improvements.
• Owner of data intensive spreadsheets and power-point presentation
• Knows SQL for data analysis

Qualifications

• 3-8 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital.
• Responsible for the analysis, data mining and optimization recommendations of the client’s online marketing campaigns and initiatives.  Media channels include Paid Search, Display, social media, and organic search
• Strong analytic and technical thought process and ability to interpret findings.
• Effective communicator via both written and spoken word.
• Strong understanding of pulling data from the web analytics tools. Preferred Adobe Analytics
• Advanced level user in Excel and Power-point: pivot tables, charts, v-lookups, and dashboard creation.
• A basic understanding of statistical analysis and research methodologies.
• Bachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology. 
• A master’s degree in business administration, statistics, or any other related field is preferred but not required.

Desirable Qualifications: 

• Advanced degree (Master’s/PhD) in Statistics, Economics or other quantitative discipline