Senior Executive - Media - Spark Foundry

Company Description

Spark Foundry is one of four global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general! We are an Acceleration Agency.

At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again – all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours – today and in to the future. Our pursuit of what’s next will be relentless.

Job Description

The key responsibilities within this role will be to manage the day-to-day activity for the client and team subordinates. You should have the ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.

Other responsibilities will include:

• Complete knowledge of buying and planning, and reporting process.
• Understanding of brand and marketing.
• Strong up to date understanding of: search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
• Utilize available digital media planning tools to develop digital media plans.
• Experience of, and passion for, new and emerging website technologies, particularly those used new environments.
• Experience of monitoring, reporting, and analysing metrics data.
• Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of how digital marketing can achieve (and exceed) objectives and goals – you’ll lend this expertise to new business pitches, too.
• Performing thorough, insightful campaign analysis, including reporting and optimization recommendations.
• Promoting a culture of shared learning and increasing visibility of media expertise within the agency.
• Overseeing budgeting process and performance evaluations to optimize resources and talent development.

Qualifications

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and display a desire to learn. Whilst the successful candidate will be well supported, we would be ideally looking for someone who can ‘hit the ground running’.

Ideally, we are looking for someone who has:

• BS/MS degree in marketing or a related field
• A four-year college education and 5 to 7 years of media planning and/or buying experience (with at least three years of online experience

And we are looking for someone who shows:

• An impressive understanding of the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear understanding of the media planning and buying process
• Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
• A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Demonstrable experience in SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Luxury experience is essential