Analyst, Decision Science
New York City, United States
Applications have closed
Publicis Groupe
Company Description
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
Overview:
The Starcom Advanced Analytics & Insights (AAI) –Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
The Analyst position is an entry-level position that uses research, data, reporting and analytics techniques to answer client business questions, assists with developing ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implements best practices around research, analytics and campaign measurement.
Job Description
- Help drive day-to-day research & analytics efforts while delivering impactful, actionable insights
- Support execution of customer, media, brand, and market research that produce unique insights and opportunities
- Synthesize research results and uncover overarching themes to drive the client’s business forward
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
- Develop and analyze media and brand targets that inform media strategies
- Apply syndicated research (Nielsen, MRI, ComScore, eMarketer, etc.) and agency research applications to client business
- Foster strong relationships with internal client teams
Assist internal groups in maximizing the use of available research sources and proprietary studies
Qualifications
- Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- Experience in media/marketing research, consumer insights, business consulting, or data analysis
- Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python)is a plus
- Experience with Tableau, GoodData, Datorama, SQL is a plus
- Strong organizational and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
All your information will be kept confidential according to EEO guidelines.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: Consulting Data analysis Economics Engineering Excel Market research Python R Research SAS SPSS SQL Statistics Tableau
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