Marketing Development Data Analyst

Company Description

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.

Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

The Culture

Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.

Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.

Job Description

We are looking for high performing Marketing Development Data Analyst to support our expanding Marketing development representative team. The primary role will be to use our syndicated data products to pull interesting data insights on our potential clients who have registered on our platform and are converted to Marketing Qualified Leads (MQLs).   

• Creating datasets on prospects across our key sectors using YouGov's data products to engage them 

• Identifying and interpreting trends relevant to the target clientele for a personalised marketing campaign  

• Proactively analysing research data to generate appropriate content using a story-based reporting technique 

• Effectively communicating insights and findings to the members of the marketing development representative team 

• Supporting the MDR team in nurturing leads in the B2B funnel to create additional sales opportunities 

• Demonstrating a strategic expertise of YouGov’s data and its sources, relevance, potential, and value 

Qualifications

Qualifications  

• Up to 2-4 years of experience in Consumer Insights, Market Research or Data Analysis 

• Interest in marketing strategies, ability to dig into data 

• Proficient in Microsoft Excel & Power Point  

• Knowledge and experience of marketing tools such as Salesforce, Marketo 

• Ability to analyse and interpret data in an insightful manner 

• Excellent written & verbal communication skills 

• Ability to multi-task and manage competing priorities  

Additional Information

You will support our expanding new MDR team supporting the UK from India. You will have the chance to network with many senior business leaders across a variety of industries.  

As a Marketing Development Data Analyst, you will help Marketing development team to make better and more informed decisions with our marketing leading data and insights.  

• A role within a market-leading organisation selling the best technology to a wide range of clients.  

• A great working environment with highly skilled and dedicated colleagues all focused on driving success.  

• Growth opportunities, supported by a corporate culture of enabling our best talent to really fly.  

• An opportunity to be part of an industry on the precipice of exponential growth.

Other Benefits:

• LinkedIn Learning
• Mental Health First Aiders
• Headspace App
•  
• Annual Leave – 20 Days
• Birthday Leave – An additional day holiday on your Birthday
• Sick & Casual Leave – 12 Sick leave and 8 Casual Leave
• Maternity Leave
• Paternity Leave
• Private Medical Insurance
• Life Insurance
• Sodexo Meal Pass
• Leave & Travel allowance (LTA)
• Provident Fund
• Night Shift Transportation facility

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy 

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy