Senior Data Analyst

Bengaluru, India

Publicis Groupe

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Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

    Job Description

    The Analytic Consulting Group partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Data Analyst 2/Senior Data analyst is responsible for conducting data analyses using Adobe Analytics and other tools in support of a variety of analytic solutions.

    Roles & Responsibilities

    • Work on Adobe Target
    • QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly
    • Document and maintain tagging plans
    • Edit and maintain dashboards populated with data from Adobe Analytics
    • Collaborate with agency partners to create Adobe Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)
    • Advise on A/B testing Mandate
    • Proactively communicate with supervisor regarding workload and the status of assignments
    • Prepare basic report content (Word, Excel, PowerPoint) in support of deliverables
    • Perform two tasks related to the role of Sr. Data Analyst during the year
    • Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, powerpoint formatting and insight generation
    • In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client’s business forward.
    • Review KPIs and provide strategic recommendations for ongoing campaign and site improvements.
    • Owner of data intensive spreadsheets and powerpoint presentation
    • Knows SQL for data analysis

    Qualifications

    • 3-8 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital.
    • Responsible for the analysis, data mining and optimization recommendations of the client’s online marketing campaigns and initiatives.  Media channels include Paid Search, Display, social media, and organic search
    • Strong analytic and technical thought process and ability to interpret findings.
    • Effective communicator via both written and spoken word.
    • Strong understanding of pulling data from the web analytics tools. Preferred Adobe Analytics
    • Advanced level user in Excel and Powerpoint: pivot tables, charts, v-lookups, and dashboard creation.
    • A basic understanding of statistical analysis and research methodologies.
    • Bachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology. 
    • A master’s degree in business administration, statistics, or any other related field is preferred but not required.
    • Please apply only if Adobe Analytics and A/B testing have been worked in projects.

    Desirable Qualifications: 

    • Advanced degree (Master’s/PhD) in Statistics, Economics or other quantitative discipline

    * Salary range is an estimate based on our salary survey 💰

    Tags: A/B testing Consulting Data analysis Data Mining Economics Excel KPIs Mathematics PhD Privacy Research SQL Statistics Testing

    Region: Asia/Pacific
    Country: India
    Job stats:  6  2  0
    Category: Analyst Jobs
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