Data Scientist

Company Description

We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.

Job Description

About the role:

This role will be focus on gathering and analyzing data to guide an organization’s decision making and improve performance. Identifying requirements, designing, and implementing reporting systems based on these needs. This role will be responsible for performing tasks of data extraction, modeling, visualization, data analysis and communicating internally the news about the reporting under his/her responsibility

How you’d spend your day:

Your main responsibilities will be:

• Extract, analyse and visualise data from CRM platforms, generating insights valuable from a business perspective applicable to
  • Audience targeting:
    • Understanding who the best people to target from a communication perspective are and how they are to better target communication campaigns.
    • Discovering new audiences valuable from a business perspective by analyzing standard reports available in the different platforms or by applying modelling techniques.
    • Generate reports from those insights.
• Communicate insights to the account team and client in a way they understand them and adopt them.
• Define use cases: from the strategic stage (business objective, initial hypotheses) to the activation stage and measurement framework (KPIs definition, monitoring and reporting).

Qualifications

What we’re looking for:

• High profiency around online advertising, metrics, terminology, industry best practices and trends.
• Experience with CRM data analysis and audience builder perspective.
• Experience in visualization tools as Power Bi, Data Studio, Tableau.
• Advanced user of Microsoft Office, specifically Excel and Visualbasic.
• Exceptional analytical, quantitative, problem-solving and critical thinking skills.
• Good communication skills.
• Must be versatile and able to adapt to constantly changing marketplace and environment
• Fluent in English, oral and written (at least B2)
• Notions of programming in SQL, Python, R 

Additional Information

• Acknowledge and commit to comply with our internal procedures intending to prevent bribery and corruption.
• Show special awareness and embrace our compliance culture, especially in matters related to anti-bribery and anti-corruption.
• Be a role model and lead by example complying with the Business Unit internal procedures, including those regarding the Bribery and Corruption Management Framework.

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.