Data Strategy Manager (CRM & Loyalty, Consumer Experience, eCommerce)

Quận 4, Vietnam

Publicis Groupe

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Company Description

Digitas is The Connected Marketing Agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, experience, media and strategy capabilities to deliver CRM & Loyalty, Consumer Experience, eCommerce solutions. Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. Digitas is part of Publicis Groupe, which is present in over 100 countries and employs more than 90,000 professionals. To connect with us or learn more, visit

Job Description

We’re looking for a highly versatile, inventive Data Strategy Manager, someone who brings the authority to the role and a collaborative style that fits our internal culture and Clients’.

As Data Strategy Manager, you will deliver business growth for our clients by creating ground-breaking solutions at the intersection of Consumer data and marketing technologies, which include CRM & Loyalty, Consumer Experience and eCommerce.

Up for it? Read on.

What you’ll do:

  • Build effective CRM & Loyalty, Consumer Experience, and eCommerce plans, that leverage data and are powered by marketing technologies (less brand planning, creative strategy; more business consulting, data, technology, and experience strategy in consideration of paid, owned and earned channels)
  • Uncover strategic segmentation and driving consumer’s insights from 1PD and CRM program/brand’s program engagement.
  • Co-analyze data with data-expertise (Data Analytic, Data Engineering...) to come up with performance analysis and potential patterns (audience group, behavior, prediction...) that inspire and create customer and business impact
  • Develop data driven and actionable solutions using consumer journeys, audience segmentation and service brand platforms / ecosystems
  • Initiate data and consumer experience solutions that tight up with communication, technology, media and other stakeholders (Sale, eBiz, etc.) to maximize business performance 
  • Work in a variety of databases and reporting systems for the creation of plans and recurring reports, solving Client’s business problems
  • Strategically guide the entire process through practical briefs, supporting reporting and optimization efforts
  • Lead, coach & develop junior peers
  • Partner with stakeholders to deliver the above


  • 3+ years of demonstrable data strategy and analytics experience in relevant domains and environments
  • Strong problem solving, both on a conceptual level in defining the strategic vision as well as practical level in handling planning and operational considerations
  • An analytical mind and skillset – able to make recommendations using various tools and techniques
  • Communication and presentation skills – you’re articulate, straightforward and engaging
  • Up-to-date knowledge of marketing technologies and data driven Consumer Experiences across POE channels
  • Flexibility and ability to collaborate in dynamic, frequently changing environment
  • Passion to discover untapped opportunities for our clients and internal Team

Got what it takes? We’d love to hear from you.

Additional Information

  • An off-beat perspective and the courage to look at challenges from unusual angles.
  • A sense of childlike optimism, with a bias towards making something real versus just talking about it.
  • A love for designing experiences that will actually matter and impact the lives of people.
  • A talented individual who is very willing to learn every day, easy to manage and highly collaborative.
  • Someone who is honest, responsible, down to earth, hardworking and passionate.
  • Fun and doesn’t like gossips.
  • Responsible and dedicated.

* Salary range is an estimate based on our salary survey 💰

Tags: Consulting Data strategy E-commerce Engineering

Region: Asia/Pacific
Country: Vietnam
Job stats:  9  0  0
Category: Leadership Jobs
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