Data Analyst - Marketing & Media

Company Description

Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories - from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, "whatever makes them pink".

lastminute.com is the European Travel-Tech leader in the dynamic holiday packages business, uniquely positioned to drive innovation-led growth.

Every month, lastminute.com reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

At the heart of our culture is a commitment of inclusion across race, gender, age sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Job Description

lastminute.com is looking for an ambitious and highly motivated Marketing Data Analyst to join the team

The candidate will have the opportunity to become a key member of the team leveraging his/her analytical skills to produce actionable insights and improve business performance.

Specifically, he/she will have the chance to work on different optimisation processes like traffic acquisition (paid/no-paid) and audience monetisation

Additionally, the candidate will have the chance to span across the entire data ecosystem to research, study and highlight untapped business opportunities.

Key Responsibilities

• Understand Marketing stakeholders business areas, embrace their challenges and partner with them in leveraging data to drive business performance
• Understand effect of past marketing activities and find opportunities for traffic and sales growth 
• Improve Marketing workflows by building scalable solutions to automate processes and measurements
• Audience targeting research and optimization
• Leverage 3rd and first party data to collect, report and analyse customer journeys, interactions, touchpoints and conversion funnel performance
• Support efficient budget allocation through a proper understanding of marketing mix models, multi touchpoint attribution and incrementality
• Closely partner with Marketers and Data Engineers to re-/design, implement and monitoring the quality of new/existing data models and data pipelines
• Cooperate with other Data Analysts across the company on joint projects, to identify and exploit synergies and to preserve/improve governance on data and on business knowledge

Qualifications

Essential

• At least 2 years of experience in a similar role in a fast-paced environment
• Degree in Statistics, Mathematics, Engineering, Physic or similar fields
• Good knowledge of statistical analysis techniques and how to apply them via analytical languages (e.g Python/R)
• Strong knowledge in SQL like languages
• Strong knowledge of Excel or similar tools
• Fluent in English both written and verbal
• Ability to influence decision makers through presentations of analysis
• Good experience in visualising data  

Desirable

• Understanding of digital marketing, social, and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, AppsFlyer, and CRM platforms
• Experience with Business Intelligence tools
• Willingness to cover end-to-end the data lifecycle, from raw data to insights
• Knowledge of data modelling and best practices related to analytical databases
• Familiarity with digital and ecommerce business
• Previous experience in the travel industry

Additional Information

Abilities/qualities 

• Analytical and quantitative approach
• Problem solving and decision making skills and innovative thinking 
• Passionate about digital world and motivated with a can-do attitude
• High attention to detail and ability to effectively manage multiple projects at a time, successfully able to meet deadlines
• Proactivity and strategic approach 
• Strong team player with excellent communication skills with willingness to challenge existing processes and applications

By joining our company, you will have the chance to:

• Join a dynamic team in an inclusive-international environment
• Grow thanks to the career journey and our internal mobility perspective
• Manage your own schedule thanks to the flexible start and end of the working day
• Work a shorter working week (36h), of which 4 hours on Friday morning 
• Get focus time for learning, development and deep work on Friday mornings
• Work partially or fully remote according to local laws
• Enjoy continuous training thanks to our company platform
• Benefit from employee discounts on travel
• Receive 2 days off per year for the purpose of volunteering
• Receive a voucher after some years in the company
• Get free snacks / fruit / hot drinks / water / beverages at our offices
• Participate in amazing winter and summer corporate events
• Benefit from extended parental or marriage leave according to local laws