Data Strategy Manager

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

Job Description

We are looking for a data strategy manager who possesses a combination of strong analytic, problem solving and client facing skills, married to deep technical knowledge of advertising, retail media and commerce technology platforms. You will be someone who is a strong communicator and team player who demonstrates passion and curiosity in your approach. The role requires the ability to seamlessly support the Zenith Global team with ad tech enabled solutions and services.

This role sits within Zenith’s Global team (London based), who are responsible for leading digital strategy, operations, consultancy, and project management across key global blue-chip clients. This team sits at the forefront of technology and innovation driving client/agency growth and transformation by simplifying complex digital tasks, connecting the dots between strategy and execution, and make technology more accessible and digital marketing more accessible to our clients and wider non-digital teams. The more detailed responsibilities are outlined below.

• Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Media Tools, Campaign Framework, DMP and Activation platforms to guarantee the highest data quality
• First point of contact for client teams in case of emergency and escalation when related to data governance
• When required develop the strategic framework for connecting data across all  data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization.
• When required develop the strategic framework for connecting data across all  data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization.

• Be a partner to our clients in assessing, implementing, and managing marketing & advertising technologies such as customer data platforms (CDPs), data management platforms (DMPs), data clean rooms (e.g., Google ADH), consent management platforms (CMPs), site personalization tools, ad servers, website analytics systems, etc.

Qualifications

To be successful in this role you will need:

·       Proven experience in ad tech and digital strategy

·       Experience in implementing and managing naming conventions

·       Experience working in either biddable media or DMP management

·       Possesses a charismatic, engaging personality and can successfully interact with senior/executive

·       Experience with delivering complex technical content to large groups, in a coherent, accessible and inspiring way.

·       Has the ability to grow client relationships through new strategies and innovative ideas

·       Strong understanding how regulations like CCPA and GDPR are impacting these marketing channels

·       Understanding of the role identity plans in media and experience creating proposals and SOWs that showcase tenants of how identity drives media efficacy

·       Excellent verbal and written communication skills

·       Excellent time management and problem solving skills

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.