Senior Manager, Data Strategy

Zeta is seeking an experienced, mid-level Strategist to join our growing Data Cloud group in response to rapid client acquisition and the need for additional services support. This is a key role, providing insight and guidance on paid media and CRM activation strategies, based on Zeta’s proprietary data assets, to Director and C-Level executives at clients across all verticals.

Our Data Cloud group takes an innovative approach to help marketers identify insights and size opportunities, develop audiences/segments for targeting, construct media mix plans, partner with creative and messaging as well as test and measure the incremental impact of campaigns.  The role will help develop and refine the go-to-market approach for Zeta’s business units as well as partner with client services and sales teams to pitch and scope prospect opportunities.  In addition, the Director, Data Cloud Strategy will work closely work with internal stakeholders across operations, product, engineering and marketing teams to influence product roadmap as well as support the development of marketing and sales content.

The ideal candidate will bring a unique blend of project management, analytical and marketing/media expertise together with the aptitude to think tactically and execute both as an independent contributor and part of a larger team.  This role requires client-facing skills and the ability to convey complex concepts in a concise, easy-to-understand manner across stakeholders at various levels and disciplines. 

A day in the life…

• Support new business and existing client meetings as SME representing Zeta’s Data Cloud
• Identifying opportunities and offering omni-channel strategic solutions to the client or prospect; focused on improving marketing outcomes, rooted in data insight and driving the desired business objectives and customer behaviors
• Partner with internal stakeholders on marketing and PR support
• Partner with product teams to ensure platform capabilities support client requirements and future revenue opportunities
• Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives and drive omnichannel business impacts
• Support client presentations and deliverables; working with the account, creative and operations teams
• Cross-functional team leadership as necessary to ensure successful project engagements; including developing, and evolving, team processes and client deliverables
• Active participation in practice management, including training for new resources as well as other Zeta business units  

The Ideal candidate will have…

• 5-7 years of experience in a solutions-oriented data-driven strategic role with a focus on client engagement and interaction
• A complete and comprehensive understanding of addressable/people-based marketing, digital, media and offline channels, conversion optimization, analytics and business intelligence and marketing technology.  In addition, this professional will exhibit superior client management, consulting and solution development expertise.
• Proven success creating strategic plans by combining various creative/analytical skills with the ability to think tactically on the job
• A positive and confident demeanor and can effectively delegate in high-pressure situations  

Requirements:

• 5+ years of data-driven strategy consulting, planning or client leadership experience, with a major brand, agency or Martech vendor
• Marketing (Digital, Integrated, CRM, etc.) experience required; emphasis to knowledge and experience in media strategies across Paid Search, Paid Social and Display
• Understanding of advanced analytics and modeling a plus
• Remote work allowed

Diversity, Equity and Inclusion at Zeta

We are committed to building diverse teams with different identities, backgrounds and perspectives.   

We believe in providing a forum to connect at Zeta, to learn and celebrate differences.   Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry. 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Zeta Global
Zeta Global is a  data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

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