Freelance Data Analyst, 7 month contract

About us

We’re a rapidly growing team building a global, disruptive consultancy. We draw on a unique proposition; lived experience of the successful transformation of the FT, operating expertise from experienced practitioners and a proven playbook to help organisations transform to a high performing customer centred model. Our mission is to help organisations build valuable relationships with their consumers and build resilient business models.

The Financial Times is one of the world’s prestigious business media organisations, recognised internationally for its authority, integrity and accuracy. Join us and find an inclusive and fast-paced environment with unique opportunities to support every step of your career.

Learn more about FT Strategies and what we offer here at ftstrategies.com.

Overview

FT Strategies is looking for an experienced and motivated data analyst to support a project delivering content analytics to seven local news publishers based in the UK. This is a fixed term seven-month contract with the option of fully remote working. 

Purpose:

• To provide data analysis and support to a cohort of local and regional news publishers based on performance of editorial content
• Continually looking for ways to help to improve performance of editorial content to reach digital audience
• Helping to build digital audiences around content
• Liaising with publishers in sharing best practice across the group
• Providing performance metrics

Responsibilities:

• Set up regular weekly meetings with each of the seven publishing teams to review performance of content against benchmarked metrics
• Provide analysis of the data and reports on how content types are performing
• Identify good performing content and content that is not attracting the right audience
• Help journalists to understand what content is working, what is not and where to find content to build their audiences
• Liaise with publishers about what content they want to track to increase brand lover targets
• Adapt and update (as necessary ) the reporting dashboard recording performance of content that can be tracked over time
• Work with publishers to assist them in identifying and tagging appropriate content
• Sharing best practice and identified trends that could apply across the whole of the group
• Help publishers to monitor their website activity against traffic forecasts and targets
• Help to identify key growth areas
• Attend required meetings with publishers to discuss results and content planning
• Help to create dynamic content plans around data results and amending them regularly

Reporting Lines:

• You will be reporting into the Project Managers for the duration of the programme which ends at the end of September 2023
• You will also have dotted reporting lines into the individual publishers

Behaviours:

• Liaising with multiple stakeholders
• Adaptable to change and different requests being made
• Solutions-oriented person
• Takes responsibility to initiate reporting systems and create reports
• Enthusiastic, “can-do” attitude

Key relationships:

• Project Team Managers on the DRL Extension: Jeremy Clifford and Alastair Lewis
• Working Group team leaders for each of the publishers
• DRL Extension Sponsor Daisy Donald
• Sarah Dear - Data Analyst

Skills:

• In-depth knowledge of Google Analytics. Some knowledge of Google Data Studio and GA4 is preferable
• Knowledge of other data analysis software eg Adobe (desirable)
• Ability to interpret data and how it applies to editorial content
• Understanding of key reporting metrics to improve reader engagement on site
• Ability to create reporting dashboards

Targets:

• To create a reporting dashboard for each publisher and a combined dashboard for the programme 
• Increasing number of Brand Lovers coming to the sites
• Increasing engagement with readers