Data Analyst 2

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

The digital analytics team (under S&I) partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Data Analyst 2 is responsible for conducting data analyses using digital analytics platforms (like, GA, Adobe analytics and other tools) to support a variety of analytic solutions.

Why we are looking for you

• You have experience in data analysis and like working with large sets of data
• You enjoy taking ownership and accountability of work assigned
• You understand the importance of your work to business
• You like taking new challenges at work and are solution oriented
   

What you will enjoy in this role

• As a part of Epsilon Digital analytics team, you can be assured of your learnings via regular trainings on most recent and platforms (GA4/GTM, Adobe analytics/Adobe launch etc.)
• Open and transparent environment that values innovation and efficiency

What you will do

• Create and quality review of tag setup via GTM/Adobe launch
• Work on dashboards (Lookerstudio, Power BI etc.)
• Provide monthly performance reports with data driven and result oriented insights
• Create and manage tags in Google Tag Manager
• Collaborate with agency partners to maintain media tags in Google Tag Manger, Adobe launch
• QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly
• Follow enterprise standards and best practices for Google Analytics tags and admin setup
• Document and maintain tagging plans
• Edit and maintain Data Studio dashboards populated with data from Google Analytics
• Collaborate with agency partners to create Google Analytics/Adobe analytics reports that analyze performance of media tactics (display, paid search, social media, etc.)
• Advise on tagging strategy, SDR setup
• Proactively communicate with supervisor regarding workload and the status of assignments
• Prepare reports (Word, Excel, PowerPoint) in support of deliverables
• Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generation
• In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client’s business forward.
• Review KPIs and provide strategic recommendations for ongoing campaign and site improvements
• Owner of data intensive spreadsheets and PowerPoint presentation

Qualifications

• 2-4 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital
• Responsible for providing analysis, data mining, optimization and recommendations for client’s online marketing campaigns and initiatives.  Media channels include Paid Search, Display, social media, and organic search
• Strong analytic and technical thought process and ability to interpret findings
• Effective communicator via both written and verbal
• Strong understanding of pulling data from the web analytics tools. Preferred Google Analytics, adobe analytics and implementation tools like GTM, Adobe launch etc.
• Advanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creation
• A basic understanding of statistical analysis and research methodologies
• Bachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing, or psychology
• A master’s degree in business administration, statistics, or any other related field is preferred but not required

Primary skillset: Google Analytics, Google tag manager, data studio dashboard

Experience in Adobe suite including Adobe analytics implementation, reporting, other abode platforms and dashboarding platforms is good to have