Data Scientist, Marketing
Berlin
KAYAK
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. We’re also transforming the in-travel experience with our app and new accommodation software. For more information, visit www.KAYAK.com.
As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.
The marketing measurement team's mission is to improve Kayak's ability to measure the efficiency of marketing efforts. This role works closely with marketing leaders to make better data-informed strategic marketing decisions. KAYAK, momondo, OpenTable, and other brands are used by over 400 million active users.
In this role, you will:
- Experienced in marketing science measurement methodologies like Conversion lift on Facebook & geo-lift on Google, Marketing mix models, and Causal Impact
- Experienced in end to end experimentation from formulating hypotheses, experiment design to collecting right data, doing power analysis to finally then completing and analyzing experiment results
- Defining new methodologies and advanced analytics techniques to measure and optimize the marketing spend in a robust manner
- Experiment on marketing channels, primarily in AdWords, Facebook, Television, and YouTube. Analyze results from the on-site A/B testing platform
- Responsible for measurement methodologies and impact analysis for all marketing campaigns
- Forecasting business critical metrics and helping marketing teams for optimizing budget allocation across marketing channels
Please apply if:
- Strong story-telling and presentation skills to understand and communicate in the language of business partners, mostly within Marketing
- Ability to multi-task and work on different projects simultaneously
- Possess structured thinking to build standardized and scalable solutions while adhering to deadlines
- Experience of working with kanban/scrum and agile framework is a plus
- Bachelor’s/Master’s Degree in Engineering or Computer Science or Mathematics, Business or related areas required
- Passionate about working with large, exciting data sets. Digital marketing, financial, and economic data is particularly relevant. Experience with AdWords, Facebook, and other paid marketing data is ideal. Time-series analysis, econometrics, general linear regression models, hierarchical estimation are examples of particularly relevant background.
- Extensive experience with data manipulation and extraction using relational databases (SQL)
- Experience with building mathematical models for real-world events/scenarios
- Ability to write high quality, scalable, maintainable code. (Python, R, Java)
- Phenomenal communication skills- capable of bridging business and technology
Benefits and Perks
- Vacation: you accrue 30 days a year
- 2 Wedding Days Off and 1 Moving Day
- One Celebration Day per calendar year
- Social committee Join in and become involved in organizing/creating our fun office outings
- Meals: 2x Lunch Catering in Office
- Pension Scheme: Company pays 20% on top of the monthly contributions.
- JobRad: bike leasing with tax benefits
- Beer:30 Every Friday between 5:30-9:00pm (in office)
- Monthly commuting subsidy
- In-house gym
Diversity and Inclusion
We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#LI - BB1
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: A/B testing Agile Computer Science Econometrics Engineering Kanban Mathematics Python R RDBMS Scrum SQL Testing
Perks/benefits: Fitness / gym Team events Travel
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