Business Insights Senior Data Analyst

Company Description

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

Job Description

Join us in our newly created Business Insights Team as Business Insights Senior Data Analyst  were you will play a pivotal role in Provide our marketing and e-commerce teams with data, insights, analysis and recommendations to optimize marketing campaigns across all channels, enable better business decisions and drive a better customer experience.

Here is a further insight into some of the great things you will be involved in:

Conduct in-depth analysis to better understand customer behavior. Provide actionable insights and recommendations to drive acquisition, engagement and retention through marketing and loyalty strategies, across all channels

Support the development of multi-channel measurement and robust testing frameworks to optimise the ROI of our campaigns and ensure our campaign management process (from the plan/design stage to evaluate/learn) is fully data-driven

Prepare reports, dashboards or presentation to share key findings

Work closely with marketing and data teams to understand and investigate available data and drive improvement in data quality

Act as a data champion, contributing to disseminate a data-driven culture within the company and to promote test & learn approaches

Qualifications

Your profile? You will be degree qualified (ideally in a STEM discipline) with a minimum 1 to 2 years relevant experience. Previous experience in Marketing/Loyalty analytics and digital channels is highly desirable.

You will be an analytically driven, a great collaborator, and have the aptitude to help build this new business function into a data hub to help build better data driven decisions!

Previous Python/SQL knowledge is essential as is a true understanding of data modelling, data structures, and ETL processes.

Additional Information

To acknowledge your hard work, loyalty and commitment to us, we offer an extensive benefits package; competitive salary, bonus, season ticket loans, subsidised gym membership, private medical healthcare, pension, and of course complimentary hotel stays (to name a few). 

Your Accor experience begins now, so if you thrive in a forever-changing world that works at pace, and allows you to have some fun along with the way then we definitely want to hear from you!

your information will be kept confidential according to EEO guidelines.