Insight Analyst

Company Description

Based in the heart of Soho, BBH London is a vibrant hub of creativity, where the Black Sheep was first born. Today we are home to just under 400 BBHers across different specialisms, all connected by one culture.

At BBH we deploy insight as a resource to help develop strategy and creativity.The day-to-day job involves bringing wisdom to the numbers and presenting complex data with flair, to help inspire and evidence creativity. Understanding data is just one half of the job, storytelling & creating powerful strategic insights is equally as important.

The Insight Analyst should be proficient at using different types of data to deeply understand businesses, brands, people, and culture. Predominantly, the role will focus on performance reporting with a particular focus on social data/analytics.

In addition to this, the insight analyst will have the opportunity to work across a range of exciting and challenging ad hoc creative insight briefs, and therefore to make a real difference to the BBH strategic and creative output.

Job Description

The Insight Analyst will ensure that we effectively measure, track and benchmark communication performance with a particular focus on social organic performance for a key BBH client. Measurement, in all its forms, is a hugely important part of the job. The Insight Analyst must be able to help prove the difference the work is making. We are looking for an individual who is experienced in reporting, with the ability to structure and synthesise reporting data for both technical and non-technical stakeholders, and who is brave enough to make learning based recommendations to influence content decisions.

Alongside the core remit of performance reporting, the insight analyst will also have the opportunity to work on a range of varied and engaging social listening briefs, across the BBH client board. The combination of social performance and strategic insight briefs adds great diversity to the role and will allow for a rewarding day to day in the sense that the successful candidate will have the opportunity to go beyond the adequate and diligent provision of reporting to make strategic and creative led recommendations based on measurement learnings and also make a genuine difference to strategic and creative development.

There is also an opportunity to learn about communication effectiveness more broadly (beyond social measurement) and to upskill and get involved in adjacent insight skill sets if they wish to develop their career this way.

Qualifications

Competence and confidence in working with social data is very much the most desired skillset overall. In practice, several data skills apply to the role. We do not expect anyone to excel at all of these, and for this role, the first and second areas outlined below constitute the core requirement. So, we do expect a specialism there, but should the candidate be interested we can offer to upskill them and help them diversify their knowledge against other areas too.

In terms of softer skills, we are looking for a positive team player, and someone with good presentation skills (verbal and written) - the role is client facing. BBH as an environment would suit an individual with a strong interest in advertising and a passion for people and culture.

Measurement/Social Analytics [CORE]

- Social data metrics, measuring comms/content performance (conversation volume, net sentiment score etc) to analyse, optimise, benchmark campaign performance

- Tools that we use: Mainly netbase/sprout + native platform data

- Not a defining requirement, but any experience in google analytics useful

Social Listening Analysis [REQUIRED]

- Conducting social listening across a range of briefs and running thematic deep dives to uncover strategic insights relating to online conversations

- Tools that we use: Netbase, free tools (ask the public etc)

Category, business, and financial intelligence [DESIRED]

- The ability to pair desk research insights with social listening - we work closely with New Business, so this is a ‘stretch’ area to get involved with

- Tools that we use: Mintel, Euromonitor, FT, Factiva, Company Reports etc

Trend and cultural insights [DESIRED]

- Identifying macro and micro consumer/category trends

- Tools we use: Foresight Factory, Mintel, GFK Trendkey, desk research.

Secondary data analysis [NOT ESSENTIAL, BUT TRAINING OPPORTUNITY]

- Audience/category/media analyses – i.e. target audience profiling/sizing, customer journey/brand experience mapping. Help identify opportunities + enhance customer/category dynamics knowledge.

- Tools that we use: TGI, GWI, Nielsen, Touchpoints, Ebiquity, WARC etc

Execution of high-quality primary research programmes [NOT ESSENTIAL, TRAINING OPP]

- Quantitative and qualitative with an emphasis on ethnography and cultural research to bring the human context to life. Not essential but of interest (not a core aspect of the role but potential to develop)

SQL, Tableau, Python, Statistics, Power BI/Data Visualisation [NOT REQUIRED]

Additional Information

Our Commitment to Diversity & Inclusion

When the world zigs, zag'.

That belief in difference - zagging - is how we change brands and businesses.

Central to that difference is our commitment to promoting equality, diversity & inclusion, and proactively challenging prejudice and discrimination inside our business, with our clients, how we select our partners and in our work.

Our people are our most important asset - the makeup of our workforce guides our culture and the work we deliver. 

We aim to welcome diversity at every level and to empower every individual to bring their full-self to work, to add-to and develop our culture; to be better in the future than we are today.

Please let us know if there are any adjustments we can consider to make the process more comfortable for you.