Data Analyst - Marketing Analytics (Remote)
United States
Applications have closed
The Athletic Media Company
Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.
About Us
The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.
About the Role
We are looking for a data analyst to support reporting for the diverse marketing efforts at The Athletic. You will oversee many of the data systems that feed into performance marketing and own reporting downstream metrics like (CAC, ROI, etc) for that team. You will work closely with data engineering, analytic operations, and other analysts to implement data tracking for our campaigns across digital, TV, and traditional ad space. You will be a key player in creating our data culture and help us accelerate the growth of our business.
The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.
About the Role
We are looking for a data analyst to support reporting for the diverse marketing efforts at The Athletic. You will oversee many of the data systems that feed into performance marketing and own reporting downstream metrics like (CAC, ROI, etc) for that team. You will work closely with data engineering, analytic operations, and other analysts to implement data tracking for our campaigns across digital, TV, and traditional ad space. You will be a key player in creating our data culture and help us accelerate the growth of our business.
Responsibilities
- Build-out and maintain marketing dashboards that will provide clarity to KPIs, performance drivers, and competitive trends.
- Own/manage data model and data pipeline that enables attribution tracking, metadata, taggings parsing, for performance marketing.
- Collaborate with the performance marketing team to build growth forecasts and budget plans.
- Work closely with directors of marketing teams, advise on optimization strategies, accurately size opportunities, and seek improved methods for assessing the value of marketing innovations.
Requirements
- 1-2yr years of experience in data analytics for a subscription-based or highly operational business.
- At least 6 month of those years in SEM, Display, Paid Social and Analytics, or working as analyst in marketing agency.
- Proficiency in SQL and knowledgeable on standard marketing analysis
- Familiarity with APIs, data ingestion / aggregation tools.
- Highly analytical mindset, can clearly articulate ideas, frame problems and offer solutions.
- Great communication and collaboration skills, both at the executive level and with peers and cross-functional teams.
- Understanding of the subscription revenue model in the digital media space.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Tags: APIs Data Analytics Engineering KPIs SQL
Regions:
Remote/Anywhere
North America
Country:
United States
Job stats:
46
24
0
Category:
Analyst Jobs
More jobs like this
Explore more AI, ML, Data Science career opportunities
Find even more open roles in Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Computer Vision (CV), Data Engineering, Data Analytics, Big Data, and Data Science in general - ordered by popularity of job title or skills, toolset and products used - below.
- Open Marketing Data Analyst jobs
- Open MLOps Engineer jobs
- Open Junior Data Scientist jobs
- Open AI Engineer jobs
- Open Data Engineer II jobs
- Open Senior Data Architect jobs
- Open Power BI Developer jobs
- Open Senior Business Intelligence Analyst jobs
- Open Data Analytics Engineer jobs
- Open Sr Data Engineer jobs
- Open Manager, Data Engineering jobs
- Open Principal Data Engineer jobs
- Open Product Data Analyst jobs
- Open Business Data Analyst jobs
- Open Data Quality Analyst jobs
- Open Data Manager jobs
- Open Sr. Data Scientist jobs
- Open Big Data Engineer jobs
- Open Data Scientist II jobs
- Open Business Intelligence Developer jobs
- Open Data Analyst Intern jobs
- Open ETL Developer jobs
- Open Principal Data Scientist jobs
- Open Azure Data Engineer jobs
- Open Data Product Manager jobs
- Open Business Intelligence-related jobs
- Open Data quality-related jobs
- Open Privacy-related jobs
- Open Data management-related jobs
- Open GCP-related jobs
- Open Java-related jobs
- Open ML models-related jobs
- Open Finance-related jobs
- Open Data visualization-related jobs
- Open Deep Learning-related jobs
- Open APIs-related jobs
- Open PyTorch-related jobs
- Open PhD-related jobs
- Open Consulting-related jobs
- Open TensorFlow-related jobs
- Open Snowflake-related jobs
- Open NLP-related jobs
- Open Data governance-related jobs
- Open Data warehouse-related jobs
- Open Airflow-related jobs
- Open Databricks-related jobs
- Open Hadoop-related jobs
- Open LLMs-related jobs
- Open DevOps-related jobs
- Open CI/CD-related jobs