Data Analyst - Growth

Kuda is a fintech company on a mission to make financial services accessible, affordable and rewarding for every African on the planet.

We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.

We’re giving Africans around the world a better alternative to traditional finance by delivering free money transfers, smart budgeting and instant access to credit through digital devices.

We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Role

To support our rapid growth and reach 4M customers by the end of 2022, Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioral data to establish insights and ensure we make data-driven decisions around product and channel experimentations, ensuring we focus on the highest ROI growth tactics.

What you'll be doing:

• Work closely with the VP of Growth to ensure all experiments are data lead
• Support all cross-functional teammates for end-to-end analysis on key growth initiatives
• Provide data-driven recommendations to maintain and improve product KPIs
• Develop, own and champion how we leverage data from our growth analytics stack
• Lead the development and reporting of our base metrics and forecast models
• Ensure data from our analytics stack is integrated and reporting correctly

More specifically

• Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral and revenue across multiple channels
• Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results
• Analyse data from Ad partners, CRM platforms, and internal data stores to evaluate the impact of various growth and marketing campaigns to identify new opportunities
• Track and analyse customers’ in-app behaviour to provide insights that help align cross-functional growth initiatives.
• Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets
• Support all A/B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.
• Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis
• Work closely with data and engineering to manage our growth stack’s implementation and own data quality (Attribution, CRM, CDP, Product Analytics, A/B testing, etc
• Align with the data and decisioning team members to ensure growth is in sync with broader company objectives and metrics
• Support the team to navigate the evolving privacy changes, and develop new models to drive marketing, engagement and experimentation

Requirements

• 3+ years of working experience as a growth or digital marketing analyst.
• Strong understanding of mobile app technologies (CDP, Attribution, CRM)
• Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
• Have development experience with Business Intelligence tools like Looker
• High proficiency in SQL.

Nice to have

• Experience in the Fintech or Gaming industry
• Knowledge of African markets
• Strong understanding of SKAdNetwork
• Experience with media mix modelling
• Bachelor's degree in CS, Statistics, Business, Economics, or related field

Benefits

Why join Kuda?

At Kuda, our people are the heart of our business, so we prioritize their welfare. We offer a wide range of competitive benefits in areas including but not limited to:

• A great and upbeat work environment populated by a multinational team
• Career development & growth
• Access to world-class L&D
• We are advocates of work-life balance and offer a remote working option for certain roles
• Competitive annual leave
• Competitive pension
• Perkbox
• Life assurance
• and more…