Data Scientist, Paid Marketing

Picsart is looking for a talented data scientist to support the Paid User Acquisition team and help us grow even faster. You will work closely with the Acquisition Managers, Finance, Product and Data teams to make sure we are getting the right users at the best possible price. You will own the initiatives around CACs reduction and LTV improvement.

• Analyze data to generate actionable insights and provide recommendations to improve customer acquisition efficiency.
• Set targets for CAC, Payback and other metrics.
• Monitor and evaluate campaigns. Proactively communicate recommendations to optimize them.
• Collaborate with Paid UA and Product teams to improve customer LTV.
• Own Paid UA data, create and maintain reports to provide deep dive capabilities to understand the performance
• Partner with Engineering and Marketing teams to improve data availability needed to maximize Paid UA performance.

• 5 or more years of experience analyzing Paid User Acquisition data. Perfect understanding of relevant KPIs (ROI, CAC, Payback etc.) and optimization techniques.
• High proficiency with Google Ads, ç≈, Facebook Ads, App Store Ads and other similar platforms. Experience working with them and deep understanding of their capabilities (e.g. reporting)
• High proficiency with tools like Appsflyer.
• Profound experience in building marketing models and dashboards.
• In depth knowledge of statistical methods and financial modeling. 
• Advanced experience with Python and SQL
• Good knowledge of visualization tools such as Looker, Tableau, etc.
• Excellent communication and collaboration skills to engage with different types of stakeholders
  
  
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What we seek and value most in our candidates 

Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.  

Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. 

Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.

ABOUT US 

Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.