Capability expert: Digital Data Analytics

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe. 

Welcome to Bosch. 

The Bosch Engineering Centre of Budapest has been established in 2005. Today, it is a major research and development hub within the Bosch world focusing on the big mobility trends: automated, electrified and connected mobility. More than 2400 engineers are working together on complex automotive products within various fields of engineering from software to mechanical and hardware product development. Your ideas will be part of products improving the life across the globe. 

Job Description

Your contribution to something big 

► Increase transparency and efficiency of digital marketing offerings and campaigns (SEA/SEO, Native Ads, Social Media, eCommerce) as well as sell-out data through

► Analysis and visualization of the channel & touchpoint specific data (e.g. using Power BI or Google Analytics)

► Utilization support of analysis results for the stakeholders in sales & marketing (e.g. sales reps, campaign & eCommerce managers) by deriving concrete measures and recommendations

► Definition of relevant KPIs and setup of a channel-, country- and stakeholder specific reporting set using web analytics & campaign + sell-out data

► Adapt webtrends templates (reporting set up) to enable self-service segmentation

► Ensure continuous improvement process adapting to future digital reporting and data analytics needs

Qualifications

What distinguishes you 

► 3+ years of experience in web analytics and data driven online-marketing

► 3+ years of digital communications, marketing or market research experience

► Excellent knowledge of current web analytics software

► Experience in usage of BI systems and knowledge in data management (SQL, reporting tools)

► Experience with analytics and planning tools

► Relevant experience in requirements engineering (analysis, definition and documentation of business requirements & processes) and ability to translate business requirements into technical requirements specifications

What gives you further advantages 

► Self-employed and target-oriented way of working

► Fluent English knowledge (written and spoken)

► Excellent communication skills on all hierarchies' levels

► Strong team player and ability to work in an international team

► Openness to work in an international organization and willingness to drive digital transformation

Additional Information

Your future job location offers you: 

flexible worktime options | benefits and services | childcare offers | medical services | employee discounts | various sports and health opportunities | on-site parking | catering facilities | good access to local public transport | room for creativity | urban infrastructure