Senior Web Analyst/Experimentation Data Specialist

Company Overview Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem. The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs. As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support.  We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience. 
Senior Web Analyst/Experimentation Data SpecialistWe are looking for someone with a tenacious, can-do attitude who is passionate about utilizing statistics and data to improve our business. This role will be responsible for wrangling data from multiple sources to deliver analytical insights to drive our A/B testing program forward. This role will also play a key part in incorporating new methodologies to enhance our current testing program. Interaction with multiple teams across marketing and tech, including senior leadership, is expected, and candidates need a proven track record of distilling down complex, large data sets.Responsibilities:Lead comprehensive analysis of experiments to uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test dataDevelop modeling techniques to improve the testing velocity and win rate of the programAutomate data collection and templates for all experiments including primary and secondary KPI, segmentation, profitability, statistical validity, etc.Proactively identify test-specific data capture required to enhance existing data points that will serve as secondary metrics and may inform future test iterationsEnsure data integrity and recognize / resolve data inconsistencies in databases, reports, and analyses Support the ongoing analytics needs of the business as well as the test ideation roadmap via KPI reporting, structured and ad-hoc analysis, customer insights, etc.Qualifications & Skills:Graduate degree in Statistics, Math, Economics, Engineering or Marketing Analytics preferred4+ years’ experience as a Data Scientist or Data Analyst preferably with a focus in ecommerce, digital data, and business analytics2+ years applied experience in experimentation design, A/B testingStrong quantitative/analytical skills and knowledge of AB testing statistics (p-values, confidence intervals, sample size, reliability vs validity)High proficiency with Web Analytics tools (Adobe Analytics, Google Analytics)Strong proficiency with SQL and relational databases Experience with data visualization tools (Tableau, MSTR)Experience working with big data technologies on AWS a plus Experience with advanced statistical tools a plus (R, Python)Strong background and knowledge in statistics, probability distributions, and causal inference for optimization. Applied experience in optimizing test methods through multi-arm bandit, variance reduction, and Bayesian approaches a plusMust possess strong interpersonal, written, and verbal communication skills, with audiences ranging from inexperienced end users to C-suite decision makersAbility to effectively prioritize multiple initiatives and execute plans and initiatives with a sense of urgencyAbility to work extremely well with cross-functional teams; independently and proactively Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
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Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.